COMPETITIVE LANDSCAPE
Private label dominates shelf-stable while branded leaders anchor each frozen niche
Private label remained the overall leader in processed fruit and vegetables in 2025, particularly in shelf-stable lines where mono-ingredient, commodity-like propositions compress brand differentiation and tilt choice toward price and availability. In frozen, brand equities matter more: Heinlein Foods (Karinat) and Marfrig (Green Life) form a near-duopoly in frozen fruit, McCain leads frozen processed potatoes with Simplot steadily gaining, and Molinos Río de la Plata (Granja del Sol, Lucchetti) and Marfrig (Green Life) head frozen processed vegetables.
Share shifts reaffirm existing trajectories: private label advances overall; Simplot inches up in potatoes
While 2025 did not bring dramatic reshuffling, it consolidated ongoing patterns. Private label extended its aggregate share across the category, helped by strong value perceptions and wide planograms in supermarkets and hypermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Argentina?
- Which are the leading brands in Processed Fruit and Vegetables in Argentina?
- How are products distributed in Processed Fruit and Vegetables in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Argentina - Category analysis
KEY DATA FINDINGS
Normalisation from a low base, with freezer-friendly formats, price hedging and appliance adoption lifting demand
Value sales increase in 2025 as volumes recover and fresh price volatility redirects spend to processed
Frozen formats lead growth on convenience, lower waste and synergy with air fryer cooking
Gradual volume and value expansion expected as incomes recover and processed offers hedge fresh volatility
Health and quality narratives strengthen, with frozen positioned as nutrient-preserving and waste-minimising
Appliance adoption and retail execution will keep steering category premiumisation and trial
Private label dominates shelf-stable while branded leaders anchor each frozen niche
Share shifts reaffirm existing trajectories: private label advances overall; Simplot inches up in potatoes
Modern trade remains the core route to market, especially critical for frozen infrastructure and assortment
Hypermarkets underperform in 2024-2025 but are set to regain momentum as pricing rebalances and promotions scale
Staple Foods in Argentina - Industry Overview
Fragile recovery slows growth despite easing inflation
KEY DATA FINDINGS
Black label regulation prompts reformulation rather than volume loss
Private label and modern retail adjust after the end of price controls
Consumers maintain cautious spending habits despite stabilisation
Gradual recovery and volume growth expected as economy stabilises
Manufacturers focus on healthier reformulations and innovation
Channel rebalancing and e-commerce expansion
Molinos Río de la Plata maintains leadership across diverse staples
Frozen specialists outperform amid shifting consumption
Traditional grocers retain dominance amid narrowed price gaps
End of price controls reshapes channel dynamics
Wholesalers attract household shoppers through flexible formats
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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