COMPETITIVE LANDSCAPE
Valeo Foods retains its leadership amid rising competition from McCain Foods Ltd
Valeo Foods Ltd was the leading company in 2025 in processed fruit and vegetables, although its share declined during the year as second-placed McCain Foods Ltd increased its position. The player offers the brands Batchelors, Roma and Lustre, maintaining its leadership thanks to its strong brand portfolio and long-standing trust among Irish consumers.
Windmill Organic leads growth as consumers seek organic, plant-based pantry staples
Windmill Organic achieved the fastest value growth in processed fruit and vegetables in 2025, driven chiefly by its Biona range of organic canned beans, including Biona Organic Pinto Beans and Biona Organic Black Beans. These products increasingly appealed to consumers seeking plant-based, additive-free pantry staples.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Ireland?
- Which are the leading brands in Processed Fruit and Vegetables in Ireland?
- How are products distributed in Processed Fruit and Vegetables in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Ireland - Category analysis
KEY DATA FINDINGS
Processed fruit and vegetables gain momentum through convenience and affordability
Processed fruit and vegetables record value growth in 2025 supported by affordability and versatility
Frozen vegetables drive growth through convenience, long shelf life, and nutrient-preserving formats
Processed fruit and vegetables are expected to grow as convenience, batch cooking, and cost-effective formats drive demand
Natural and minimally processed products are set to drive growth as health-conscious consumers seek clean label options
Sustainability commitments will strengthen brand credibility as consumers prioritise environmental responsibility
Valeo Foods retains its leadership amid rising competition from McCain Foods Ltd
Windmill Organic leads growth as consumers seek organic, plant-based pantry staples
Supermarkets maintains its lead through wide product ranges and promotional support
Discounters drives growth in processed fruit and vegetables through competitively priced private label ranges
Staple Foods in Ireland - Industry Overview
Demand for value, health and sustainability drive growth in staple foods
KEY DATA FINDINGS
Rising demand for value, convenience and healthier options drive growth in 2025
Sustainability becomes an influential driver of consumer choice in staple foods
Rising costs influence purchasing behaviour as Irish consumers balance value with quality
Value sales are expected to rise as price inflation and shifting lifestyle priorities shape demand
Reformulation, value innovation and sustainability are set to define competitive strategies
Retail e-commerce and discounters are expected to gain momentum
Pilgrim’s Europe maintains its leadership through broad availability and diversified offerings
Tesco Ireland strengthens its position through private label expansion and a multi-tiered value strategy
Supermarkets retains its lead through strong brand loyalty and a wide product assortments
Retail e-commerce accelerates as rapid delivery and improved fulfilment services reshape staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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