COMPETITIVE LANDSCAPE
Bonduelle holds on to lead
French company Bonduelle holds on to lead. The company is well established in Tunisia and it has a production facility in Soliman.
Groupe d'Aucy gains most value share
Other French company Groupe d'Aucy, which lies in third position, gained the most value share in 2025. The company expanded its product portfolio in 2024 and 2025, including launching vacuum-packed diced red beets.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Tunisia?
- Which are the leading brands in Processed Fruit and Vegetables in Tunisia?
- How are products distributed in Processed Fruit and Vegetables in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Tunisia - Category analysis
KEY DATA FINDINGS
Shelf stable accounts for most volume sales
Modest volume growth in 2025
Frozen processed potatoes gains most value share
Healthy outlook over forecast period
Rising health consciousness influences product development over forecast period
Increasing focus on offerings in line with local palette
Bonduelle holds on to lead
Groupe d'Aucy gains most value share
Small local grocers continue to dominate
E-commerce gains most value share
Staple Foods in Tunisia - Industry Overview
Old reliables continue to be popular
KEY DATA FINDINGS
Modest volume growth as inflations slow
Rising health consciousness has growing influence
Less mature segments register higher value growth
Further growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
ManarThon SA benefits from attractive prices and wide distribution
Competitive landscape increasingly fragmented
Small local grocers continue to dominate
Discounters gain most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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