PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
The outlook is positive for processed fruit and vegetables over the forecast period. With climate change already having a devastating effect in Tunisia, with droughts occurring much more frequently and being more prolonged, this will significantly impact harvest yields.
Frozen processed vegetables registers healthy performance over forecast period
Frozen processed vegetables will register very healthy volume growth over the forecast period, though from a low base. Consumers perceive frozen to be healthier than shelf stable, as generally no preservative are added.
Shelf stable fruit registers volume decline
Shelf stable fruit will register volume decline over the forecast period. Consumers prefer to buy affordable, local fruit when available.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Tunisia?
- Which are the leading brands in Processed Fruit and Vegetables in Tunisia?
- How are products distributed in Processed Fruit and Vegetables in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Tunisia - Category analysis
KEY DATA FINDINGS
Persistent drought boost volume sales
Increasing offerings of frozen vegetables and potatoes
Imported brands dominate
Positive outlook over forecast period
Frozen processed vegetables registers healthy performance over forecast period
Shelf stable fruit registers volume decline
Staple Foods in Tunisia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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