COMPETITIVE LANDSCAPE
Top brands consolidating strong market position despite fragmented landscape
The competitive landscape of the processed fruit and vegetables category is relatively fragmented at the top, with each of the top five brands owning between 10-20% of the market in retail value terms. In 2025, Simplot Australia is set to maintain its market leading position, with brands like Birds Eye contributing to its continued success in the frozen fruit and vegetables category.
Aldi benefiting from consumer budget consciousness
Aldi is expected to be amongst the fastest growing players in processed fruit and vegetables in 2025, highlighting the success that the company has seen in the grocery sector in recent years. Being a discounter, Aldi’s main selling point to consumers is the competitive pricing of its products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Australia?
- Which are the leading brands in Processed Fruit and Vegetables in Australia?
- How are products distributed in Processed Fruit and Vegetables in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Australia - Category analysis
KEY DATA FINDINGS
Health-conscious consumers appreciate minimal processing of many products
Uncertainty around prices and value-seeking behaviour driving growth
Shelf stable vegetables maintaining strong performance
Steady performance forecast for category due to importance to consumer households
Large number of Australians not consuming enough fruit and vegetables presents market opportunity
Stockpiling to contribute to category growth as consumers shop smarter
Top brands consolidating strong market position despite fragmented landscape
Aldi benefiting from consumer budget consciousness
Supermarkets reign as premier distribution channel despite some shift in consumer behaviour
E-commerce benefiting from consumer demand for convenience and particular qualities of processed products
Staple Foods in Australia - Industry Overview
Private label benefits from rising price-sensitivity
KEY DATA FINDINGS
Economic conditions continue to weigh on consumers’ minds
Changing consumption habits
Essential status to provide resilience
Changing lifestyles and behaviours
Targeting budget conscious consumers
Retailers lead the market
Private label dynamism
Supermarkets is the dominant channel
Supermarkets is the dominant channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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