COMPETITIVE LANDSCAPE
Local brand Veres leads with shelf-stable vegetables
Agroekoprodukt ZAT, the producer of the well-known Veres brand, is the leading domestic manufacturer of shelf-stable vegetables, beans, and tomato products in Ukraine. The company operates across multiple categories, including vegetable spreads, pickled cucumbers and tomatoes, vegetable appetizers, legumes, and mushrooms.
Importer Vici gains share with frozen products
Vichiunai-Ukraine TOV, with its flagship brand Vici, demonstrated the strongest sales performance in the frozen processed vegetables and potatoes category in 2025. The brand offers a wide range of frozen vegetables and berries, including broccoli, cauliflower, sliced green beans, peas, and a variety of mixed vegetable options such as Italian, Thai WOK, Mexican, Kids Mix, Spring, Spanish, and Hawaiian blends.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Ukraine?
- Which are the leading brands in Processed Fruit and Vegetables in Ukraine?
- How are products distributed in Processed Fruit and Vegetables in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Ukraine - Category analysis
KEY DATA FINDINGS
Solid performance reflects need for convenience and affordable healthy foods
Price inflation underpins strong double-digit value growth
Frozen fruit and vegetables are among the best-sellers
Convenience and changing behaviour will drive frozen fruit consumption
Shelf-stable vegetables and fruits are expected to become healthier
Specific frozen vegetables mixes will benefit as consumers look for ready-made solutions
Local brand Veres leads with shelf-stable vegetables
Importer Vici gains share with frozen products
Supermarket channel consolidates its lead in processed fruit and vegetables
Staple Foods in Ukraine - Industry Overview
Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
Economic strife shapes demand patterns
Healthy lines remain important to consumers in staple foods
Strong patriotism and desire to buy local
Focus on price and affordability will stimulate volume sales
Ukraine’s economy will determine the category’s performance
Retail e-commerce has strong growth potential
Fragmented landscape is led by local manufacturers
Success of Balconi highlights desire for everyday indulgence
Local manufacturers are supported by national cashback program
Supermarkets grow share in difficult economic climate
Retail e-commerce enjoys growth from low base
Variety store Avrora expands the “one dollar store” format
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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