PROSPECTS AND OPPORTUNITIES
Frozen products seen to be full of potential as a healthier and more affordable option
Frozen processed fruit and vegetables is seen to have strong growth prospects, These products are seen to be a more affordable option than fresh produce in the winter, while still being perceived as a healthier option than traditional canned food. There is also a growing assortment of frozen processed fruit and vegetables from local players.
Players expected to focus on revamping the image of shelf stable fruit and vegetables
Prior to the pandemic and Russia's invasion of Ukraine shelf stable fruit and vegetables was suffering from being perceived as traditional and old-fashioned as well as less healthy than fresh and frozen options. However, the category saw somewhat of a renaissance during the review period due to the suitability of these products for stockpiling.
Health and wellness expected to inform new product development
As consumers adjust to life in wartime they are starting to focus on longer term concerns again such as following a healthier diet and lifestyle. This is expected to lead to changes in the assortment of processed fruit and vegetables.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Ukraine?
- Which are the leading brands in Processed Fruit and Vegetables in Ukraine?
- How are products distributed in Processed Fruit and Vegetables in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Ukraine - Category analysis
KEY DATA FINDINGS
Shelf stable products remain popular thanks to their convenience and long shelf life
Unstable electricity supply limits the recovery of frozen processed fruit and vegetables
Players expand their offerings with new tastes and recipes
Frozen products seen to be full of potential as a healthier and more affordable option
Players expected to focus on revamping the image of shelf stable fruit and vegetables
Health and wellness expected to inform new product development
Staple Foods in Ukraine - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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