COMPETITIVE LANDSCAPE
Dongwon leads a fragmented market
In 2025, Dongwon F&B has retained the leading position in South Korea’s processed fruit and vegetable market, followed by Dole Korea, with it having a particularly strong presence in shelf stable fruit and vegetables and frozen processed potatoes. Both companies have longstanding brand recognition and a strong portfolio of products commonly used for cooking and foodservice purposes.
Private label seeing dynamic growth
Retailers have aggressively expanded their private label offerings, particularly in shelf-stable fruit and vegetables, with a strong offering of products such as canned peaches, beans, corn, and mushrooms, which are often viewed as low-involvement, recipe-driven items. As a result, even major brands like Dongwon and Dole are being squeezed by low-cost alternatives, both from domestic private label lines and cheaper foreign imports.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in South Korea?
- Which are the leading brands in Processed Fruit and Vegetables in South Korea?
- How are products distributed in Processed Fruit and Vegetables in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in South Korea - Category analysis
KEY DATA FINDINGS
Processed fruit and vegetables suffer from negative image perceptions
Health-focused consumers turn away from processed fruit and vegetables
Frozen fruit thriving as a more affordable alternative option to fresh fruit
Single portion ready-to-eat frozen fruit offers potential growth opportunity
Offering heathier options could be key to driving market development
Players under pressure to adapt to the changing needs of the market
Dongwon leads a fragmented market
Private label seeing dynamic growth
Hypermarkets and supermarkets dominate
E-commerce continues to grow while foodservice takes on a bigger role
Staple Foods in South Korea - Industry Overview
Volume sales stagnate but opportunities exist in adding value to the market
KEY DATA FINDINGS
Volume sales stagnate while value growth is propelled by the search for healthier options
Health and sustainability on the menu as primary considerations
Rising production costs hit sweet treats
Growth expected to remain focused more on value than volume gains
Competition set to evolve through new product development and distribution strategies
Changing lifestyle behaviours expected to influence the future of staple foods
CJ Cheiljedang strengthens its leading position with its trusted product range
Nongshim and Ottogi provide stiff competition with tried and trusted products
Hypermarkets lead sales but convenience stores have become testing grounds
E-commerce continues to grow and develop
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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