PROSPECTS AND OPPORTUNITIES
Convenience to remain major growth driver
Convenience demand due to increasingly busy lifestyles will remain the main growth driver for frozen processed fruit and vegetables in Belgium over the forecast period. Belgian consumers are expected to continue seeking solutions that reduce meals preparation times.
Shift towards plant proteins will gather pace over forecast period, with premiumisation returning as prominent trend throughout overall category
The transition to plant proteins is expected to accelerate further over the forecast period and should help sustain sales in processed fruit and vegetables. Interest in plant proteins is driven by health and wellness concerns as well as rising environmental awareness.
Processed fruit and vegetables faces limited growth options, forcing players to focus on rising dietary trends and convenience demand
Threats to future growth for the category include its maturity as well as a notable lack of product innovation, and the perception of poor nutritional profiles for several segments. However, opportunities exist in the return of premiumisation, growing consumer interest in plant-based options, rising convenience demand as lives get busier, as well as scope for innovation in terms of packaging.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Belgium?
- Which are the leading brands in Processed Fruit and Vegetables in Belgium?
- How are products distributed in Processed Fruit and Vegetables in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Belgium - Category analysis
KEY DATA FINDINGS
Volume declines seen in 2024
Frozen processed options benefit from strong promotion and innovation
New developments in product packaging cater to eco-conscious demand, while private label expands
Convenience to remain major growth driver
Shift towards plant proteins will gather pace over forecast period, with premiumisation returning as prominent trend throughout overall category
Processed fruit and vegetables faces limited growth options, forcing players to focus on rising dietary trends and convenience demand
Staple Foods in Belgium - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!