COMPETITIVE LANDSCAPE
Lidl expands its lead through the strength of its private label ranges
Lidl Magyarország Kereskedelmi Bt was the leading company in 2025 in processed fruit and vegetables in Hungary, increasing its share during the year. Private label products are central to competition, offering consumers strong price-to-quality ratios.
Findus France SAS records strong growth, driven by it performance in frozen vegetables
Findus France SAS was the most dynamic company in 2025, recording the strongest uplift in value growth across the processed fruit and vegetable category. Its performance was primarily driven by the strength of its Findus brand, which remains highly competitive within frozen processed vegetables—a fastest-growing category.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Hungary?
- Which are the leading brands in Processed Fruit and Vegetables in Hungary?
- How are products distributed in Processed Fruit and Vegetables in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Hungary - Category analysis
KEY DATA FINDINGS
Frozen processed fruit and vegetables drive growth as shelf stable options decline
Frozen products surge as shelf stable fruits decline in processed fruit and vegetables
Frozen fruits and vegetables lead growth amid convenience and health trends in Hungary
Frozen vegetables is set to drive steady growth as shelf-stable fruits face stagnation
Innovation is set to focus on low-sugar and minimally processed fruits and vegetables
Sustainability is expected to gain momentum as consumers demand eco-conscious options
Lidl expands its lead through the strength of its private label ranges
Findus France SAS records strong growth, driven by it performance in frozen vegetables
Discounters strengthens its leadership through a wide assortment and affordable price points
Retail e-commerce emerges as the fastest-growing channel despite structural limitations in 2025
Staple Foods in Hungary - Industry Overview
Price pressure and changing consumer habits influence staple foods in 2025
KEY DATA FINDINGS
Stagnant sales of staple foods amid macroeconomic pressures in 2025
Demographic shifts and health trends shape the consumption of staple foods
Convenience and sustainability impact the performance of staple foods in Hungary
Rising unit prices and changing consumer habits are set to drive value growth in staple foods
Health focused, functional products are expected to gain traction in Hungary
The integration of digital and physical channels is set to shape the future of staple foods
COMPETITIVE LANDSCAPE
Pick Szeged Zrt strengths its lead through strong sales of processed meat and seafood
Nádudvari Élelmiszer Kft drives dynamism as private label quality rises in staple foods
Discounters strengths its lead through a broad assortments and appealing price points
Retail e-commerce and hybrid stores drive dynamic growth in Hungary’s staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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