PROSPECTS AND OPPORTUNITIES
Convenience and health and wellness drive product innovation on the landscape
Across the forecast period, an ongoing movement towards health and wellness will continue. Generation Z and millennials are key to this movement, leading the charge towards healthier, convenient food options.
As disposable incomes improve, innovation will focus on premium launches
As consumer confidence gradually returns over the longer-term forecast period, interest will resurge for premium offerings, especially those that prioritise taste, organic ingredients, and sustainable practices. Brands are keenly responding to this shift by reintroducing premium product lines and expanding their portfolios to include gourmet options, such as organic frozen vegetables and exotic fruit mixes.
More efficient supply chains will lead to lower levels of food waste
Across the forecast period companies will increasingly use advanced supply chain management systems to optimise inventory, reduce spoilage, and enhance distribution efficiency. By implementing sophisticated tracking and forecasting tools, businesses can better align supply with consumer demand, minimising excess stock and waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Hungary?
- Which are the leading brands in Processed Fruit and Vegetables in Hungary?
- How are products distributed in Processed Fruit and Vegetables in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Hungary - Category analysis
KEY DATA FINDINGS
Rising retail volume growth for frozen and shelf stable vegetables in 2024
High share of private label sales as players offer competitive pricing and frequent promotions
Decreasing volume sales of shelf stable fruits and tomatoes during 2024
Convenience and health and wellness drive product innovation on the landscape
As disposable incomes improve, innovation will focus on premium launches
More efficient supply chains will lead to lower levels of food waste
Staple Foods in Hungary - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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