COMPETITIVE LANDSCAPE
Coop Danmark A/S maintains its leadership through affordability and nationwide reach
Coop Danmark A/S remained the leading company in processed fruit and vegetables in 2025, although it experienced a slight decline in share during the year. Its leadership was supported by a wide private label portfolio and an extensive national store network.
Orkla Foods Danmark A/S strengthens its position through trusted brands and everyday staples
Orkla Foods Danmark A/S was the most dynamic company in processed fruit and vegetables in 2025, recording strong value growth during the year. This result was supported by the strength of its well-known brands such as Kavli and Beauvais.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Denmark?
- Which are the leading brands in Processed Fruit and Vegetables in Denmark?
- How are products distributed in Processed Fruit and Vegetables in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Denmark - Category analysis
KEY DATA FINDINGS
Affordability, convenience and demand for plant-based options drive value sales
Growth in processed fruit and vegetables is driven by convenience, affordability, and shelf stability
Shelf-stable beans drive value growth as Danes seek affordable, plant-based nutrition
Processed fruit and vegetables is set to sustain steady growth as affordability and convenience remain key
Health-conscious Danes are expected to boost demand for natural and organic processed vegetables
EU policy support strengthens demand for legumes and shelf-stable vegetables
Coop Danmark A/S maintains its leadership through affordability and nationwide reach
Orkla Foods Danmark A/S strengthens its position through trusted brands and everyday staples
Discounters consolidates its leadership in distribution by combining affordability with everyday convenience
Retail e-commerce gains traction as consumers embrace digital convenience for everyday staples
Staple Foods in Denmark - Industry Overview
Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
Steady growth is driven by necessity and occasional indulgence
The expansion of private label influences staple foods in 2025
A focus on sustainability and local sourcing rises in Denmark during 2025
Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
Rising health and wellness concerns drive change in staple food portfolios
Distribution channels are set to evolve amid cost pressures and convenience trends
Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
Discounters strengthens its leadership through competitive pricing and private label
Retail e-commerce grows as consumers appreciate convenience and flexibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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