PROSPECTS AND OPPORTUNITIES
Initiatives to push the consumption of shelf stable beans
Shelf stable beans, alongside frozen processed fruit and vegetables, should ensure positive overall retail volume and value (constant 2024 prices) growth in the forecast period. Legumes like beans are gaining exposure and interest in Denmark, supported by initiatives like Meyers’s and Meny's new "mix-it-yourself" legume stalls.
Organic options to continue to gain momentum
There is an increasing presence of organic options in processed fruit and vegetables in the market, and this trend is expected to develop and grow in the forecast period. More and more Danish consumers are focused on sustainability and health and wellbeing, and organic products align well with these values, offering an alternative free from synthetic pesticides and chemicals.
The frozen format is set to see strong development amid convenience and sustainability trends
Processed fruit and vegetables, particularly with regard to frozen products, is expected to see further development and growth in Denmark. This is being driven by the rising consumer demand for convenience, health and wellbeing and convenience through longer shelf life for products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Denmark?
- Which are the leading brands in Processed Fruit and Vegetables in Denmark?
- How are products distributed in Processed Fruit and Vegetables in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Denmark - Category analysis
KEY DATA FINDINGS
Growing interest in healthier diets maintains interest in processed fruit and vegetables
Private label responds to the need for affordable high-quality options
Shelf stable options gain currency as emergency food supplies
Initiatives to push the consumption of shelf stable beans
Organic options to continue to gain momentum
The frozen format is set to see strong development amid convenience and sustainability trends
Staple Foods in Denmark - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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