COMPETITIVE LANDSCAPE
Wide product range and strong distribution keep Mili ahead of the field
Goh Joo Hin is projected to remain the leading company in the highly fragmented competitive landscape of processed fruit and vegetables in Singapore with a stable retail value share over 2025. This performance is attributed to the Mili brand’s offer of shelf stable vegetables, fruit and beans.
Price and distribution advantages boost FairPrice
NTUC FairPrice Co-operative is projected to be the most dynamic company in processed fruit and vegetables in Singapore in terms of retail value sales growth over 2025. The FairPrice private label is largely present within frozen processed potatoes ad vegetables and shelf stable fruit and beans.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Singapore?
- Which are the leading brands in Processed Fruit and Vegetables in Singapore?
- How are products distributed in Processed Fruit and Vegetables in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Singapore - Category analysis
KEY DATA FINDINGS
Weak growth in demand in a mature category
Convenience and practicality favour the shelf stable format
Frozen processed potatoes enjoys healthy retail value growth although demand stabilises
Frozen processed fruit and vegetables to benefit from an alignment with modern lifestyles that value convenience and nutrition retention
Frozen fruit to gain traction in availability
Foodservice to remain a crucial channel for processed fruit and vegetables
Wide product range and strong distribution keep Mili ahead of the field
Price and distribution advantages boost FairPrice
Wide availability and large assortments make supermarkets popular
Strong online development provides e-commerce with a competitive edge in the distribution of processed fruit and vegetables
Staple Foods in Singapore - Industry Overview
Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
Dried pasta and muesli and granola see the highest growth in retail value sales
Premiumisation and flavour profiles stimulate baked goods and instant noodles
Convenience underpins new launches in baked goods and frozen processed poultry
State support and new entries offer growth opportunities
New offerings to cater to an increasingly health-conscious consumer base
The foodservice tie-up is expected to remain a key strategy
PSC Corp leverages strength in tofu to lead staple foods
Shift in dietary preferences boosts the performance of Weetabix’s Alpen
Supermarkets develop through digitalisation, strategic partnerships and value propositions
Functionality, accessibility and safety improvements are behind e-commerce’s strong retail value sales growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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