PROSPECTS AND OPPORTUNITIES
Convenience and affordability to continue to be key drivers in the forecast period
Processed fruit and vegetables is expected to struggle over the forecast period, primarily due to declining interest in shelf stable fruit and vegetables, as this subcategory is relatively mature and there is low potential for growth. Health conscious consumers are becoming increasingly wary of processed products, as natural products are perceived to offer greater nutritional value, while there are growing concerns about the health impacts of the high sugar, salt and fat content associated with processed foods, as well as artificial additives such as preservatives, colourings, flavourings and sweeteners.
Shrinking target audience affecting volume sales of processed fruit and vegetables
The processed fruit and vegetables category is unlikely to see strong growth over the forecast period due to Singapore’s changing demographics. Not only are younger consumers becoming more health conscious, but they are also less familiar with these products than their older counterparts, particularly shelf stable fruit and vegetables, and so less inclined to consider them in the first place.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Singapore?
- Which are the leading brands in Processed Fruit and Vegetables in Singapore?
- How are products distributed in Processed Fruit and Vegetables in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Singapore - Category analysis
KEY DATA FINDINGS
Moderate retail volume growth for processed fruit and vegetables as consumers prefer fresh fruit and vegetables
Declining consumer interest due to lack of product innovations
Private labels and price promotions driving the category
Convenience and affordability to continue to be key drivers in the forecast period
Shrinking target audience affecting volume sales of processed fruit and vegetables
Staple Foods in Singapore - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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