COMPETITIVE LANDSCAPE
Neerlands Glorie strengthens leadership through portfolio diversification
Neerlands Glorie, the owner of the Hak brand, retained its leading position in processed fruit and vegetables thanks to strong brand recognition and a trusted image built on quality and tradition. The company’s heritage in jarred vegetables remains a cornerstone, yet it has successfully diversified into modern packaging formats such as pouches and cartons to appeal to convenience-oriented consumers.
Bonduelle rebounds after retail dispute resolution
Bonduelle recorded strong recovery in 2025 following the resolution of a distribution dispute with one of the Netherlands’ largest grocery retailers. The prior year’s de-listing had significantly curtailed its availability, but re-listing across major supermarket chains restored visibility and accessibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Netherlands?
- Which are the leading brands in Processed Fruit and Vegetables in Netherlands?
- How are products distributed in Processed Fruit and Vegetables in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in the Netherlands - Category analysis
KEY DATA FINDINGS
Healthy eating and convenience fuel strong demand for processed fruit and vegetables
Changing food culture reshapes consumption occasions and category dynamics
Frozen formats outperform as consumers prioritise freshness and practicality
Health-driven demand and retailer commitments to plant-based foods sustain growth
Legumes and simple vegetables attract attention for functional benefits
Sustainability commitments drive local sourcing and organic expansion
Neerlands Glorie strengthens leadership through portfolio diversification
Bonduelle rebounds after retail dispute resolution
Supermarkets remain dominant as plant-based positioning broadens appeal
E-commerce expands as bulk buying and promotions attract consumers
Staple Foods in the Netherlands - Industry Overview
Evolving consumer priorities reshape staple food consumption
KEY DATA FINDINGS
Affordability drives demand while health and authenticity gain prominence
Shifting eating habits redefine everyday consumption
Mature category poised for steady growth
Health and wellness trends reshape product development
Authenticity and private label to remain strong competitive forces
Artisanal and private label products dominate the market landscape
Authenticity and cultural specialisation underpin brand success
Supermarkets remain central to staple food retailing
Discounters gain further ground amid affordability concerns
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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