PROSPECTS AND OPPORTUNITIES
Organic offerings set to expand
Organic processed fruit and vegetables is expected to witness substantial growth over the forecast period, driven by heightened consumer interest in sustainable and healthier food options. Companies like HAK are at the forefront of this trend, with ambitious plans to convert all their locally grown vegetables and legumes to organic by 2027.
Downtrading to boost the popularity of canned and frozen processed fruit and vegetables
The trend towards downtrading has significantly benefited processed fruit and vegetables, as consumers increasingly opt for more economical alternatives to fresh produce. Rising prices of fresh fruits and vegetables have made frozen and canned options particularly appealing, thanks to their affordability, extended shelf life, and reduced food waste potential.
Private label gains ground amidst brand competition
The dominance of private label products in processed fruit and vegetables is expected to persist, driven by their affordability and widespread availability across both supermarkets and discounters. Consumers’ preference for private labels has been amplified by economic pressures, leading retailers to introduce more stock-keeping units (SKUs) within this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Netherlands?
- Which are the leading brands in Processed Fruit and Vegetables in Netherlands?
- How are products distributed in Processed Fruit and Vegetables in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in the Netherlands - Category analysis
KEY DATA FINDINGS
Moderate price increases with private label leading growth
The protein transition drives demand for shelf-stable vegetables
Gradual growth in organic processed products
Organic offerings set to expand
Downtrading to boost the popularity of canned and frozen processed fruit and vegetables
Private label gains ground amidst brand competition
Staple Foods in the Netherlands - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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