COMPETITIVE LANDSCAPE
Soldo Hnos SA retains the overall lead in processed fruit and vegetables
Soldo Hnos SA has remained the leading player in processed fruit and vegetables in value terms in 2025, and looks set to record an increase in its share of total sales for a second consecutive year. The company’s Río de la Plata shelf stable range continues to gain popularity with Uruguayans thanks to its competitive price-quality proposition, extensive selection and improvements in distribution coverage.
Cooperativa Nacional de Productores de Leche records biggest value share gain
Cooperativa Nacional de Productores de Leche is poised to register the largest increase in its overall value share within processed fruit and vegetables in 2025. The company represents the Simplot brand in Uruguay, which continues to gain ground at the expense of McCain Papas in frozen processed potatoes thanks to its reputation for offering high quality standards at a reasonable price.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Uruguay?
- Which are the leading brands in Processed Fruit and Vegetables in Uruguay?
- How are products distributed in Processed Fruit and Vegetables in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Uruguay - Category analysis
KEY DATA FINDINGS
Retail volume and current value growth rates slow in 2025
Health concerns depress demand for shelf stable vegetables
Frozen processed vegetables is the star performer in current value growth terms
Overall demand set to remain solid
Rising health awareness will continue to drive migration to frozen products
Private label penetration expected to increase further
Soldo Hnos SA retains the overall lead in processed fruit and vegetables
Cooperativa Nacional de Productores de Leche records biggest value share gain
Supermarkets remains the leading distribution channel
E-commerce is the most dynamic channel in 2025
Staple Foods in Uruguay - Industry Overview
Current value growth dips while retail volume sales decline slightly
KEY DATA FINDINGS
Reduction in cross-border shopping continues to buoy demand
Uruguayans show growing preference for healthier staple foods
Outlook for staple foods is generally positive
Private label lines set to continue gaining ground
Soldo Hnos SA and Pontyn SA remain the top two players in staple foods
Leopoldo Gross & Asoc SA is the most dynamic company in value growth terms
Food/drink/tobacco specialists remains the leading distribution channel
Penetration of e-commerce continues to rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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