COMPETITIVE LANDSCAPE
Local player Hansa Ltda leads sales with affordable, innovative offerings
Hansa Ltda is set to remain the leading tea company in Bolivia in 2025. As a local producer, Hansa Ltda benefits from greater control over costs, enabling it to keep its products more affordable compared to imported teas, which are highly vulnerable to exchange rate fluctuations and import barriers.
Té Orjas finds its niche
Aidisa Bolivia SA, distributor of Té Orjas brand, is the most dynamic player in tea in Bolivia, with its performance largely influenced by price increases. Since Té Orjas is primarily positioned in instant tea, which depends heavily on imports, the brand is particularly exposed to rising international costs and the local US dollar shortage.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Bolivia?
- To what extent are health considerations impacting consumption of Tea in Bolivia?
- What are the traditional preferences in Tea in Bolivia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Bolivia?
- Which are the leading brands in Tea in Bolivia?
- How are products distributed in Tea in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Bolivia - Category analysis
KEY DATA FINDINGS
Tea remains affordable, culturally important beverage
Tea benefits from local production
Instant tea leads value growth but remains niche
Tea to maintain growth through affordability and cultural relevance
Retail digitalisation will expand tea’s reach
Health and wellness trends will drive innovation
Local player Hansa Ltda leads sales with affordable, innovative offerings
Té Orjas finds its niche
Small local grocers dominate in price-sensitive market
Multiple channels drive tea sales
Hot Drinks in Bolivia - Industry Overview
Hot drinks industry shows adaptability in face of economic challenges
KEY DATA FINDINGS
Resilient demand amid continued price sensitivity
Rise of locally-produced fresh ground coffee
Tea shows greatest resilience
Chocolate drinks maintain consistent popularity, whereas traditional yerba mate loses ground
Hot drinks sales will remain resilient, boosted by culture and affordability
Climate change could bring new opportunities
Wellness-oriented options will gain traction
DXN Bolivia leads with natural wellness positioning
Sadimex shows adaptability in inflationary environment
Small local grocers remains cornerstone of hot drinks distribution
Direct selling gains traction through emphasis on functional products, while convenience stores expand from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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