PROSPECTS AND OPPORTUNITIES
On-trade expected to rebound as the economy recovers
With New Zealand’s economy expected to recover, on-trade tea sales are anticipated to experience a resurgence. This recovery is supported by a renewed sense of consumer confidence, with individuals resuming spending on social experiences and frequenting cafés, restaurants, and speciality tea shops.
Threat of RTD tea amidst a broader shift away from hot drinks
Although growth across tea categories is expected to improve over the forecast period, the rising popularity of ready-to-drink (RTD) tea poses a potential challenge. RTD tea has seen strong growth, driven initially by kombucha products and now by mainstream tea brands like Lipton and Dilmah introducing new canned options and flavours within the still RTD tea segment.
Artisanal blends set to drive growth in loose leaf tea
Although growth in loose leaf tea sales is expected to be moderate, the category shows potential for positive movement due to rising interest in artisanal and at-home tea experiences. Younger consumers, in particular, are increasingly drawn to speciality teas, enjoying the customisation that loose leaf tea provides to tailor or enhance aromatic profiles.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in New Zealand?
- To what extent are health considerations impacting consumption of Tea in New Zealand?
- What are the traditional preferences in Tea in New Zealand? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in New Zealand?
- Which are the leading brands in Tea in New Zealand?
- How are products distributed in Tea in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in New Zealand - Category analysis
KEY DATA FINDINGS
Cost of living pressures drive shift from foodservice to off-trade
Broader inflationary pressures begin to ease, yet tea prices continue to grow
Zealong Tea gains international recognition
On-trade expected to rebound as the economy recovers
Threat of RTD tea amidst a broader shift away from hot drinks
Artisanal blends set to drive growth in loose leaf tea
Hot Drinks in New Zealand - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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