Across the forecast period, retail volume sales of tea are expected to see positive growth, driven by the increasing popularity of fruit/herbal teas. Growing concerns about the consumption of ultra-processed products will also lead consumers, particularly younger, generation Z and millennial consumers, to favour natural alternatives.
Over the forecast period, market polarisation is expected, with both private label and premium brands continuing to experience growth. Inflationary pressures and budget constraints among Colombian households have led to increased penetration of discounters, where consumers can find affordable alternatives to commercial brands.
Brands will increasingly focus on experiences across the forecast period, as a way to enhance and drive retail value. Amid economic challenges and increasing stress levels, consumers seek comfort in small, everyday activities that bring joy and relaxation.
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Understand the latest market trends and future growth opportunities for the Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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