COMPETITIVE LANDSCAPE
Agricola Himalaya maintains leadership through wide channel reach and functional innovation
Agricola Himalaya remained the leading player in tea in 2025, supported by its extensive product portfolio under the Hindu and Bitaco brands. The company’s presence across nearly all retail channels, including hard discounters where it offers smaller, value-focused pack sizes, reinforces its broad accessibility.
Stash strengthens premium positioning through unique flavours and expanded specialty retail presence
Siraj, with its Stash premium brand, recorded the strongest performance in 2025. The brand expanded visibility in modern retail and select specialty outlets such as Arflina, appealing to consumers seeking unique and indulgent flavour combinations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Colombia?
- To what extent are health considerations impacting consumption of Tea in Colombia?
- What are the traditional preferences in Tea in Colombia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Colombia?
- Which are the leading brands in Tea in Colombia?
- How are products distributed in Tea in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Colombia - Category analysis
KEY DATA FINDINGS
2025 developments highlight growing interest in wellness-led and functional infusions
Retail value sales increase in 2025 as wellness positioning drives renewed demand
Fruit and herbal tea continues to lead growth through flavour innovation and functional appeal
Tea expected to maintain steady growth as health consciousness broadens consumption occasions
Health-driven innovation and the expansion of specialty tea retail expected to enhance category visibility
Market polarisation expected to intensify as private label and premium tiers expand
Agricola Himalaya maintains leadership through wide channel reach and functional innovation
Stash strengthens premium positioning through unique flavours and expanded specialty retail presence
Supermarkets and hypermarkets remain the core channel despite gradual share erosion
Discounters drive strongest growth as expansion and price advantage reshape purchasing behaviour
Hot Drinks in Colombia - Industry Overview
Economic stabilisation supports renewed household consumption despite persistent price pressures
KEY DATA FINDINGS
Premiumisation accelerates as consumers seek higher-quality experiences at home
Health and functionality strengthen as core drivers of consumption
Discount channels reshape competitive strategies and pricing architecture
Coffee to sustain growth as consumption occasions diversify
Tea to benefit from wellness positioning and digital engagement
Other hot drinks to post moderate volume gains but stronger value growth
Leading companies deepen channel specialisation and affordability strategies
Most dynamic players accelerate innovation and visibility
Local grocers remain dominant but lose share to discount retailers
Discount retailers reshape market dynamics as e-commerce gains traction
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!