PROSPECTS AND OPPORTUNITIES
Functionality and versatility are set to drive sales of tea across the forecast period
Across the forecast period, retail volume sales of tea are expected to see positive growth, driven by the increasing popularity of fruit/herbal teas. Growing concerns about the consumption of ultra-processed products will also lead consumers, particularly younger, generation Z and millennial consumers, to favour natural alternatives.
Polarisation is expected to strengthen as private label and premium options gain pace
Over the forecast period, market polarisation is expected, with both private label and premium brands continuing to experience growth. Inflationary pressures and budget constraints among Colombian households have led to increased penetration of discounters, where consumers can find affordable alternatives to commercial brands.
Some brands will bring focus to tea drinking rituals and experiences
Brands will increasingly focus on experiences across the forecast period, as a way to enhance and drive retail value. Amid economic challenges and increasing stress levels, consumers seek comfort in small, everyday activities that bring joy and relaxation.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Colombia?
- To what extent are health considerations impacting consumption of Tea in Colombia?
- What are the traditional preferences in Tea in Colombia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Colombia?
- Which are the leading brands in Tea in Colombia?
- How are products distributed in Tea in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Colombia - Category analysis
KEY DATA FINDINGS
Health benefits and functional properties drive demand for fruit/herbal tea
Price wars between retailers as stores launch low-cost private label tea
Ongoing innovation supports the leadership of Agricola Himalaya in the tea category
Functionality and versatility are set to drive sales of tea across the forecast period
Polarisation is expected to strengthen as private label and premium options gain pace
Some brands will bring focus to tea drinking rituals and experiences
Hot Drinks in Colombia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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