COMPETITIVE LANDSCAPE
Sun-Tea Azerbaijan retains its dominance
Sun-Tea Azerbaijan ATSC is set to remain the leading company in hot drinks in Azerbaijan in 2025. Its strong position is largely driven by its significant share in black tea, the country’s most popular hot drink.
Tea players gain traction through investment in niche offerings
With the exception of smaller brands grouped under “others”, Mai Kompanya OOO and Veyseloglu MMCare are set to be the most dynamic players in tea in 2025. Mai Kompanya OOO’s Richard and Veyseloglu MMCare ‘s Tess and Greenfield have been expanding their presence by offering a wider assortment of products, mainly in the form of black tea with bergamot and other flavour additions, as well as fruit/herbal teas, which are increasingly popular among younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Azerbaijan?
- To what extent are health considerations impacting consumption of Tea in Azerbaijan?
- What are the traditional preferences in Tea in Azerbaijan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Azerbaijan?
- Which are the leading brands in Tea in Azerbaijan?
- How are products distributed in Tea in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Azerbaijan - Category analysis
KEY DATA FINDINGS
Tea remains Azerbaijan’s cultural cornerstone
Black tea retains its popularity amid growing diversification
Fruit/herbal tea leads growth, driven by health and flavour trends
Traditional tea-drinking habits will sustain growth
Loose black tea will continue to dominate sales
Fruit/herbal to lead value growth, driven by health trends and flavour innovation
Sun-Tea Azerbaijan retains its dominance
Tea players gain traction through investment in niche offerings
Small local grocers hold sway in face of growing competition from modern grocery chains
Convenience stores emerges as most dynamic channel
Hot Drinks in Azerbaijan - Industry Overview
Hot drinks sees rising diversification
KEY DATA FINDINGS
Positive value growth amid rising inflation
Coffee leads growth, fuelled by rising café culture
Fruit/herbal tea gains momentum through wellness positioning and flavour innovation
Other hot drinks registers relatively weak performance
Steady value growth through rising demand and diversification
Coffee to lead hot drinks growth on back of premiumisation trends
Competitive landscape will remain stable
Sun-Tea Azerbaijan maintains leadership
Coffee players gain traction
Fruit/herbal tea players expand from small base
Small local grocers leads distribution despite competition from supermarkets
Convenience store channel gains momentum
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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