COMPETITIVE LANDSCAPE
Brand power, product diversification, and distribution cement Lipton’s lead
Together Unilever, along with Lipton Teas & Infusions, which is also owned by Unilever, lead the competitive landscape and also gain the most value share in 2025. Lipton’s success is due to its wide brand portfolio, across both black, green and fruit/herbal.
Lipton gains most value share
Lipton gains the most value share in 2025 and its success is also underpinned by strong brand recognition, wide retail reach, and its ability to adapt to changing tastes. While the core black tea market shrank, Lipton leveraged its scale to expand flavoured blends and herbal infusions, tapping into rising demand for natural wellness.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Cameroon?
- To what extent are health considerations impacting consumption of Tea in Cameroon?
- What are the traditional preferences in Tea in Cameroon? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Cameroon?
- Which are the leading brands in Tea in Cameroon?
- How are products distributed in Tea in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Cameroon - Category analysis
KEY DATA FINDINGS
Fruit/herbal tea fares best, though from low base
Significant fall in retail volume sales
Fruit/herbal tea registers highest value growth
Rebound hinges on conflict stabilisation and policy shifts
Fruit/herbal tea registers highest value and volume growth
Foodservice offers most growth potential
Brand power, product diversification, and distribution cement Lipton’s lead
Lipton gains most value share
Small local grocers lead on accessibility, supermarkets drive growth through variety and branding
Foodservice fares best
Hot Drinks in Cameroon - Industry Overview
Coffee best performer in 2025
KEY DATA FINDINGS
Slight fall in volume sales
Soaring input costs collide with price-sensitive consumers
Wellness a premium lifeline amid economic strain
Moderate outlook over forecast period, though challenges remain
Consumers remain price sensitive
New channels drive sales, amid cost pressures
Uncertainty for popular Matinal brand
Supermarkets have tight lead
Small local grocers gain most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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