Tea in Georgia is expected to exhibit stable growth during 2025 and beyond, with black tea maintaining the largest share of volume sales. However, the share of non-black teas is forecasted to grow at a faster rate due to the expansion of product assortments.
Local tea producers are anticipated to continue their efforts to achieve organic certification, solidifying Georgia’s reputation as a source of high-quality organic tea. Additionally, the production of wild tea, derived from raw materials collected in Georgia’s untamed landscapes, is forecasted to increase, appealing to eco-conscious consumers.
Functional teas, enriched with health-enhancing ingredients, are projected to experience the fastest growth within tea in Georgia. Functional teas are particularly attractive to producers due to its higher profit margins and strong consumer appeal.
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Understand the latest market trends and future growth opportunities for the Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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