COMPETITIVE LANDSCAPE
Geoplant benefits from its best-selling Gurieli tea, offering local and natural products
Geoplant Ltd is the leading company in tea, offering the top Gurieli brand, which is widely available in modern retail both online and offline. In 2024, the Gurieli brand also introduced a packaging redesign which was inspired by the Georgian tea-making culture.
Orimi Trade benefits from growth in its Greenfield brand of tea
Orimi Trade OOO is showing strong company growth in both tea and in hot drinks overall, with this player offering the Greenfield brand in tea. Greenfield is a well-known brand in Georgia, thanks to its wide availability through a strong distribution network.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Georgia?
- To what extent are health considerations impacting consumption of Tea in Georgia?
- What are the traditional preferences in Tea in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Georgia?
- Which are the leading brands in Tea in Georgia?
- How are products distributed in Tea in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Georgia - Category analysis
KEY DATA FINDINGS
Positive performance of tea supported by steady demand and health and wellness trends
Tea remains a popular hot beverage, with strong local production
Strong growth of fruit/herbal tea supported by growing assortment of offers and health and wellness trends
Positive sales will continue over the forecast period, with a widening assortment expected
Price sensitivity will continue, while retailers balance cost with a widening assortment
Health and wellness trends will support sales of healthier-positioned teas
Geoplant benefits from its best-selling Gurieli tea, offering local and natural products
Orimi Trade benefits from growth in its Greenfield brand of tea
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Hot Drinks in Georgia - Industry Overview
Positive sales continue, supported by baseline demand, immigration, and tourism
KEY DATA FINDINGS
Price sensitivity continues, leading to more frequent discounts and promotions
Refill packages and international coffee varieties grow in demand
Health and wellness trends most evident in tea
Overall stable sales expected over the forecast period
Health and wellness teas and premium coffee set to be key trends
Price sensitivity will continue to influence purchasing decisions and stimulate competition
Jacobs Douwe Egberts benefits from strong positioning in coffee, ongoing innovation, and sustainability efforts
Greenfield tea benefits from wide availability and strong portfolio of popular options
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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