PROSPECTS AND OPPORTUNITIES
Vision 2030 strategy will support sales of tea
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Innovation and health trends will drive demand
Innovation is set to drive substantial growth in the tea market in Saudi Arabia throughout the forecast period, propelled by a rising demand for unique flavours and blends in both hot and cold beverages. This trend is particularly evident in cafés and restaurants, where consumers are eager to explore new taste experiences.
Discounters and warehouse outlets will continue to expand, while e-commerce offers new opportunities
Discounters and warehouse outlets are poised for continued expansion, as key players open more locations and enhance online ordering capabilities. Their competitive prices and extensive product ranges make them increasingly attractive to consumers seeking savings amid rising inflation and living costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Saudi Arabia?
- To what extent are health considerations impacting consumption of Tea in Saudi Arabia?
- What are the traditional preferences in Tea in Saudi Arabia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Saudi Arabia?
- Which are the leading brands in Tea in Saudi Arabia?
- How are products distributed in Tea in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Tea-drinking remains a popular local tradition, which extends to school canteens
Matcha tea gains popularity
Lipton continues to lead, despite growing competition
Vision 2030 strategy will support sales of tea
Innovation and health trends will drive demand
Discounters and warehouse outlets will continue to expand, while e-commerce offers new opportunities
Hot Drinks in Saudi Arabia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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