COMPETITIVE LANDSCAPE
José Aldao SA remained the leading company amid rising competitive pressure from functional specialists
José Aldao SA maintained its leadership of the tea category in 2025, supported by the enduring strength of its Hornimans brand. Its long-standing presence, broad assortment and strong distribution across supermarkets and neighbourhood grocers underpin its leadership.
Supermercados Disco SA emerged as the most dynamic company as private label gained traction
Supermercados Disco SA was the most dynamic company in tea in 2025, benefiting from the rapid evolution of private label within supermarkets. As economic considerations remained relevant for middle- and lower-income households, value-for-money private label teas gained traction, particularly in everyday black, green and herbal blends.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Uruguay?
- To what extent are health considerations impacting consumption of Tea in Uruguay?
- What are the traditional preferences in Tea in Uruguay? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Uruguay?
- Which are the leading brands in Tea in Uruguay?
- How are products distributed in Tea in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Uruguay - Category analysis
KEY DATA FINDINGS
Health-driven consumption and functional innovation strengthened momentum across the tea category
Tea sales increased as wellness priorities reshaped consumption habits
Herbal/traditional medicinal tea remained the most dynamic segment as functionality guided consumer choices
Tea expected to maintain a favourable long-term outlook supported by rising wellness engagement
Health-focused innovation, premium botanical blends and evolving consumer rituals to support category expansion
On-trade expansion and the rise of speciality tea shops to reinforce consumer interest
José Aldao SA remained the leading company amid rising competitive pressure from functional specialists
Supermercados Disco SA emerged as the most dynamic company as private label gained traction
Small local grocers remained the leading channel, while modern retail expanded aggressively across the country
E-commerce was the most dynamic channel as digitalisation reshaped shopping behaviours
Hot Drinks in Uruguay - Industry Overview
Hot drinks performance supported by economic stability and improving consumer sentiment
KEY DATA FINDINGS
Category recovery strengthened as water-quality concerns eased and innovation increased
Climate pressures reshaped global coffee sourcing, but café culture compensated locally
Tea benefited from wellness and natural positioning despite seasonal limitations
Hot drinks expected to stabilise with gradual shifts in category composition
Wellness, natural ingredients and reformulation will drive tea and flavoured powder drinks trends
Premium coffee formats to gain relevance as consumers seek higher-quality experiences
Nestlé del Uruguay SA maintained strong leadership supported by broad coverage and global capabilities
Supermercados Disco SA was the most dynamic performer due to private label expansion
Supermarkets remained dominant as consolidation reshaped the retail landscape
E-commerce expanded rapidly due to delivery apps and marketplace penetration
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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