PROSPECTS AND OPPORTUNITIES
Health and wellness trends sustain tea market growth
The growing consumer focus on health and wellness is expected to continue driving the expansion of the tea category over the forecast period. Economic recovery will also provide a solid foundation for growth, while the increased appreciation of tea’s health properties will further bolster retail value sales.
Functional benefits reinforce tea’s position in consumer preferences
Tea consumption in Uruguay is anticipated to achieve more positive long-term growth compared to previous years, driven by shifting consumption habits influenced by home seclusion and heightened health concerns. The functional properties of tea will remain key drivers of this trend, with green tea and fruit/herbal teas particularly well-positioned due to their association with health benefits.
Speciality tea shops propel on-trade growth
On-trade sales of tea have continued to grow steadily following the strong recovery of foodservice volume sales in 2022, which returned to pre-pandemic levels. The expansion of independent speciality tea shops has been a notable driver of this growth, as these establishments have proliferated across Uruguay in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Uruguay?
- To what extent are health considerations impacting consumption of Tea in Uruguay?
- What are the traditional preferences in Tea in Uruguay? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Uruguay?
- Which are the leading brands in Tea in Uruguay?
- How are products distributed in Tea in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Uruguay - Category analysis
KEY DATA FINDINGS
Growing appreciation of tea’s health benefits fuels market expansion
José Aldao retains leadership through strength in black tea
Instituto Botánico La Selva gains traction with diverse tea portfolio
Health and wellness trends sustain tea market growth
Functional benefits reinforce tea’s position in consumer preferences
Speciality tea shops propel on-trade growth
Hot Drinks in Uruguay - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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