PROSPECTS AND OPPORTUNITIES
Low level of development for tea in Brazil represents opportunities for fast-paced growth
Brazil is only the 14th largest global market in terms of value consumption of tea; this is not compatible with the 6th position of the country in the population ranking, meaning the category is far from maturity. Tea offers remarkable versatility – it can be enjoyed hot, chilled, incorporated into various beverages, or used as a foundation for non-alcoholic cocktails.
New uses for tea to leverage consumption amongst younger generations
Tea has found novel applications in the alcoholic drinks industry, particularly as a cocktail ingredient, having swiftly gained traction amidst the rise in interest in mixology. Infusing tea with vodka or gin has led to the creation of popular drinks which are ideal for casual social gatherings and low energy occasions, enabling consumers to effortlessly replicate the cocktail culture in a practical way.
Global supply challenges likely to impact tea in Brazil
Although tea production regions are expanding across Brazil, the category remains heavily dependent on imported inputs. Key ingredients such as camellia sinensis, which is primarily sourced from Asia, and herbs such as chamomile, brought in from Portugal and Spain, underscore this reliance.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Brazil?
- To what extent are health considerations impacting consumption of Tea in Brazil?
- What are the traditional preferences in Tea in Brazil? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Brazil?
- Which are the leading brands in Tea in Brazil?
- How are products distributed in Tea in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Brazil - Category analysis
KEY DATA FINDINGS
Resumption in stronger volume growth for tea
Leão reinforces its leadership with innovation and new consumption occasions
Supermarkets and hypermarkets remain the main distribution channels for tea
Low level of development for tea in Brazil represents opportunities for fast-paced growth
New uses for tea to leverage consumption amongst younger generations
Global supply challenges likely to impact tea in Brazil
Hot Drinks in Brazil - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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