Brazil is only the 14th largest global market in terms of value consumption of tea; this is not compatible with the 6th position of the country in the population ranking, meaning the category is far from maturity. Tea offers remarkable versatility – it can be enjoyed hot, chilled, incorporated into various beverages, or used as a foundation for non-alcoholic cocktails.
Tea has found novel applications in the alcoholic drinks industry, particularly as a cocktail ingredient, having swiftly gained traction amidst the rise in interest in mixology. Infusing tea with vodka or gin has led to the creation of popular drinks which are ideal for casual social gatherings and low energy occasions, enabling consumers to effortlessly replicate the cocktail culture in a practical way.
Although tea production regions are expanding across Brazil, the category remains heavily dependent on imported inputs. Key ingredients such as camellia sinensis, which is primarily sourced from Asia, and herbs such as chamomile, brought in from Portugal and Spain, underscore this reliance.
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Understand the latest market trends and future growth opportunities for the Tea industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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