PROSPECTS AND OPPORTUNITIES
Bright future is brewing for tea
Retail volume sales of tea in the Philippines are set to continue growing throughout the forecast period, driven by improving economic conditions that are fostering the development of a stronger tea culture. As consumer spending increases, brands will focus on expanding their distribution through modern retail channels, including supermarkets, hypermarkets, convenience stores, and e-commerce platforms.
Health and wellness will be a central theme
While black tea will remain the largest category in terms of volume, green tea will see the most dynamic performance, thanks to the burgeoning health and wellness trend. Moving forward, players are expected to supplement their existing green tea ranges with products containing additional functional ingredients, such as herbs and vitamins, which promise specific health benefits.
Instant tea has potential for growth, thanks to its convenience positioning
With lifestyles becoming increasingly hectic, convenience-seeking behaviours are likely to become more prominent. This could benefit sales of instant tea, as consumers are attracted to the ease of preparation offered by such products, which only need the addition of hot water.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Philippines?
- To what extent are health considerations impacting consumption of Tea in Philippines?
- What are the traditional preferences in Tea in Philippines? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Philippines?
- Which are the leading brands in Tea in Philippines?
- How are products distributed in Tea in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the Philippines - Category analysis
KEY DATA FINDINGS
Tea sees continued growth as players look to enhance consumer engagement
Tea benefits from its association with health and wellness
Cross-brand promotions represent key marketing strategy
Bright future is brewing for tea
Health and wellness will be a central theme
Instant tea has potential for growth, thanks to its convenience positioning
Hot Drinks in the Philippines - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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