COMPETITIVE LANDSCAPE
OCT dominates tea
The Office du Commerce de la Tunisie (OCT) was the leading player within tea in 2025, primarily due to its dominance in two key categories: black and green tea. This state-owned company is tasked with ensuring a reliable and affordable supply of several essential products in Tunisia, including tea, providing good quality products at subsidised prices.
Phytokad Lab Sarl is most dynamic player
Phytokad Lab Sarl was the most dynamic company within tea in 2025. The company specialises in fruit and herbal teas, offering a wide range of tisanes, slimming teas, digestive teas, and sleep blends.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Tunisia?
- To what extent are health considerations impacting consumption of Tea in Tunisia?
- What are the traditional preferences in Tea in Tunisia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Tunisia?
- Which are the leading brands in Tea in Tunisia?
- How are products distributed in Tea in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Tunisia - Category analysis
KEY DATA FINDINGS
Stabilised supply and rising consumer awareness boost sales
Tea industry recovers as OCT restores imports and opens door to new players
Green tea registers dynamic performance
Tea to benefit from stable supply and rising consumer awareness
Innovation will be key to generating significant growth
Health and wellness trend will gain momentum
OCT dominates tea
Phytokad Lab Sarl is most dynamic player
Small local grocers lead tea distribution
Aziza discounter chain continues to expand its retail presence
Hot Drinks in Tunisia - Industry Overview
Stabilised supply and rising prices impact hot drinks
KEY DATA FINDINGS
Improving financial situation of the OCT fuels growth
Rising demand for hot drinks via foodservice
Coffee bean prices rise
Healthy expected growth for hot drinks as players meet needs of price-sensitive consumers
Rising demand for health- and wellness-focused products
Digital channels will drive consumption
Kilani Groupe leads sales with Nescafé
Société Café Ellouze returns to growth, following stabilisation of supply
Small local grocers remains key distribution channel
Discounters gain traction
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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