PROSPECTS AND OPPORTUNITIES
Smaller packaging sizes or “shrinkflation” on the rise
As local consumers navigate the impact of inflation, brands are adapting by launching smaller pack sizes. This approach allows them to pass on cost increases by offering smaller packages at higher unit prices while still presenting a lower total cost, which may encourage volume sales.
Specific benefits of tea offer value growth potential over forecast period
As the beverage industry in general increasingly incorporates healthy ingredients, tea producers are likely to follow suit, especially with advancements in technology and growing consumer acceptance of machine-brewed tea. This evolution presents brands with the opportunity to introduce variations that enhance the health benefits of tea, which is already regarded as a relatively healthy beverage due to its low sugar content and minimal calories.
Brands attempt to revamp image of instant tea in Hong Kong
Instant tea in Hong Kong remains the least dynamic performer within the category with predictions for a further low decline in retail volume terms over the forecast period. However, brands are actively working to revitalise demand by introducing new flavour offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Hong Kong, China?
- To what extent are health considerations impacting consumption of Tea in Hong Kong, China?
- What are the traditional preferences in Tea in Hong Kong, China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Hong Kong, China?
- Which are the leading brands in Tea in Hong Kong, China?
- How are products distributed in Tea in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Flavour and product innovation thrive in highly competitive landscape
Novel formats generate interest to further drive growth
Functional teas generate consumer interest amid health and wellness trends
Smaller packaging sizes or “shrinkflation” on the rise
Specific benefits of tea offer value growth potential over forecast period
Brands attempt to revamp image of instant tea in Hong Kong
Hot Drinks in Hong Kong, China - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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