COMPETITIVE LANDSCAPE
Private label holds a strong position in tea
Private label tea ranges, such as Migros Bio and M-Budget from Migros, and Naturaplan and Prix Garantie sold by the Coop, continued to enjoy a high level of popularity in Switzerland over 2025. The wide selection of flavours, types, formats and price ranges from private label includes a large variety of organic premium teas at still comparably low prices.
Morga AG taps into health trend with Floramed medicinal teas
On their health journey, many Swiss consumers have started to opt for more natural products to enhance their diets, such as functional teas to aid with specific health issues (immune system support, cold and flu, stomach issues etc.).
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Switzerland?
- To what extent are health considerations impacting consumption of Tea in Switzerland?
- What are the traditional preferences in Tea in Switzerland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Switzerland?
- Which are the leading brands in Tea in Switzerland?
- How are products distributed in Tea in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Switzerland - Category analysis
KEY DATA FINDINGS
Tea consumption shifts to healthier lines
Health positioning supports tea category performance
Fruit and herbal tea is embraced as part of self-care and wellbeing rituals
Lower caffeine levels and health perceptions to support category growth
Technological advances will raise the focus on quality and sustainability
Healthier tea products to expand
Private label holds a strong position in tea
Morga AG taps into health trend with Floramed medicinal teas
Supermarkets lead channels supported by high private label penetration
On-the-go lifestyles drive sales via forecourt retailers
Hot Drinks in Switzerland - Industry Overview
Healthy performance reported in hot drinks
KEY DATA FINDINGS
Modest growth reflects cultural importance of hot drinks
Health and wellness trends play pivotal role shaping hot drinks consumption
Premiumisation trend plays a bigger influence
Modest outlook despite the maturity of hot drinks
Premiumisation and sustainability will remain key drivers
Status quo in terms of distribution and the competitive landscape
Nestlé Suisse SA reaffirms its stronghold in hot drinks
Shift to private label is evident
Supermarkets hold dominant position, but discounters are gaining share
Gradual rise in retail e-commerce sales
Sluggish performance in foodservice as consumers make cutbacks
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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