PROSPECTS AND OPPORTUNITIES
Herbal and green teas as key growth drivers
The forecast period is expected to see continued growth in demand for fruit, herbal, and green teas, as these categories align with evolving consumer health trends. Green tea, in particular, is anticipated to gain even greater traction due to its reputation as a healthy alternative to traditional caffeinated beverages.
Sustainability and conscious consumerism
Sustainability is set to play a pivotal role in shaping tea consumption over the forecast period, with younger consumers particularly influenced by this trend. Manufacturers are likely to maintain a strong focus on organic certifications while advancing sustainable production and packaging practices.
Emerging formats and consumption occasions
The rise of new consumption occasions is expected to contribute to the diversification of tea usage, with cold-brewed teas and innovative formats like tea balls or tablets broadening the appeal of tea beyond traditional hot beverages. Tea may increasingly be positioned as an alternative to certain soft drinks, providing a healthier and more sustainable choice.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Switzerland?
- To what extent are health considerations impacting consumption of Tea in Switzerland?
- What are the traditional preferences in Tea in Switzerland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Switzerland?
- Which are the leading brands in Tea in Switzerland?
- How are products distributed in Tea in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Switzerland - Category analysis
KEY DATA FINDINGS
Revitalised demand driven by variety and superfood ingredients
Health-conscious choices and the growing appeal of green tea
Dominance of private label and the Swiss-made trend
Herbal and green teas as key growth drivers
Sustainability and conscious consumerism
Emerging formats and consumption occasions
Hot Drinks in Switzerland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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