PROSPECTS AND OPPORTUNITIES
Herbal/traditional medicines teas with much potential for growth
Herbal/traditional tea shows strong growth potential, particularly as consumers increasingly prioritise wellness-oriented products. In Peru, this trend is supported by a widespread cultural acceptance of traditional medicine, especially among older adults who consider herbal infusions an integral part of their diet and often prefer them over pharmaceutical options.
Convenience stores gain relevance in their on-premise offer
With in-person work and school attendance nearly fully restored, out-of-home consumption spaces are regaining significance. This shift has influenced both the restaurant and café sector, particularly in urban areas like Lima, Arequipa, Cusco, Trujillo, and Piura, as well as Off-Trade channels.
Changes in perception of health claims affect green tea outlook
Despite a broader recovery in the tea market, green tea faces a less favourable outlook. A shift in consumer perceptions around wellness, particularly among younger generations, has moved away from a focus on weight loss towards a more holistic view of health, encompassing wellbeing, stress management, productivity, and quality of sleep.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Peru?
- To what extent are health considerations impacting consumption of Tea in Peru?
- What are the traditional preferences in Tea in Peru? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Peru?
- Which are the leading brands in Tea in Peru?
- How are products distributed in Tea in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Peru - Category analysis
KEY DATA FINDINGS
Category recovers growth due to colder temperatures in the second half of the year
Black tea bags gain more ground given the economic context of recession
Brands boost cold consumption of Cold Tea
Herbal/traditional medicines teas with much potential for growth
Convenience stores gain relevance in their on-premise offer
Changes in perception of health claims affect green tea outlook
Hot Drinks in Peru - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!