COMPETITIVE LANDSCAPE
Corporación Alimentaria Suiza SAC consolidates mass-market leadership through Herbi and strong value positioning
In 2025, Corporación Alimentaria Suiza SAC consolidated its leadership in tea, supported primarily by the strong positioning of its Herbi brand in the economy segment. Herbi’s proposition is built on affordability, broad availability and blends that fit everyday consumption habits, which has made it a reference for price-sensitive households across the country.
Cuisine & Co emerges as the most dynamic tea brand under Cencosud’s retail umbrella
Cuisine & Co, Cencosud’s private label, emerged as one of the most dynamic brands in the Peruvian tea category in 2025. Its growth was tightly linked to the retailer’s deliberate strategy to give it prominence across Wong and Metro stores, using control over shelf space and in-store visibility to position it as a credible alternative to traditional brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Peru?
- To what extent are health considerations impacting consumption of Tea in Peru?
- What are the traditional preferences in Tea in Peru? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Peru?
- Which are the leading brands in Tea in Peru?
- How are products distributed in Tea in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Peru - Category analysis
KEY DATA FINDINGS
Trading down and wellness priorities shape a flat but resilient tea market in 2025
Price-led value growth masks softer demand and a shift to more economical teas
Herbal and traditional medicinal teas gain momentum on the back of functionality and natural positioning
Tea category expected to gradually recover as mid-priced offers and new occasions expand
Innovation and iced formats become central to reducing seasonality and attracting younger consumers
Herbal and medicinal teas to gain further relevance on the back of wellness and women’s health trends
Corporación Alimentaria Suiza SAC consolidates mass-market leadership through Herbi and strong value positioning
Cuisine & Co emerges as the most dynamic tea brand under Cencosud’s retail umbrella
Traditional small retailers remain important but lose ground as discounters advance
Discounters consolidate as the fastest-growing distribution channel for tea
Hot Drinks in Peru - Industry Overview
Macroeconomic stabilisation underpins a gradual recovery in hot drinks demand
KEY DATA FINDINGS
Affordability tensions drive pack rationalisation and search for better value
Premiumisation window narrows, but selective trading up persists in high-value niches
Well-being and functionality become cross-cutting drivers across categories
Moderate value expansion expected, led by coffee and functional infusions
Competitive strategies evolve as private label and mid-priced players gain importance
Modern and digital channels reshape access and reinforce the role of promotion and variety
Nestlé Perú SA remains the benchmark player through portfolio breadth and strong distribution
Corporación Herbi consolidates leadership in tea via low prices and extensive reach
Finca Villa Rica, Cuisine & Co and Industrias Alimenticias Cusco drive the strongest growth across segments
Small local grocers remain central but gradually cede ground to modern formats
E-commerce consolidates as the fastest-growing channel on the back of convenience and promotions
Convenience stores and discounters gain momentum as traditional trade struggles to keep pace
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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