PROSPECTS AND OPPORTUNITIES
Health trend stands to boost tea sales in upcoming years
The evolution of health and wellness trends will support sales of tea in the upcoming period. Tea is perceived to be a healthier alternative to coffee, other hot drinks and some soft drinks, especially when it is consumed cold.
Product development will entice new consumers
New product launches including new flavour varieties and types are set to improve sales frequency with particular emphasis on impulse purchases over the forecast period. Key players such as Teekanne GmbH & Co KG and Wander AG will build on their success in Austria.
Modern retailers to lead in distribution
As in hot drinks overall, tea sales will predominantly be made through supermarkets, discounters and hypermarkets. The wider product selection and more competitive prices available in modern retailers gives this channel a competitive advantage over small grocers, convenience stores and specialist retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Austria?
- To what extent are health considerations impacting consumption of Tea in Austria?
- What are the traditional preferences in Tea in Austria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Austria?
- Which are the leading brands in Tea in Austria?
- How are products distributed in Tea in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Austria - Category analysis
KEY DATA FINDINGS
Tea is gaining ground on coffee due to perceived health benefits
Higher quality teas are driving appeal and broadening consumption occasions
Teekanne GmbH consolidates its strong lead in tea category
Health trend stands to boost tea sales in upcoming years
Product development will entice new consumers
Modern retailers to lead in distribution
Hot Drinks in Austria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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