COMPETITIVE LANDSCAPE
Pusuquí Grande & Anexos maintains lead with no real competition, due to low activity in tea
Pusuquí Grande & Anexos CA is the leading player in tea in Ecuador, with its brand-list topping Hornimans Manzanilla (which also leads fruit/herbal tea), along with its portfolio including its flagship Pusuquí (black tea). Both brands are recognised as category benchmarks, valued by consumers for consistent quality, authentic flavor, and strong brand heritage.
Private label Corporación Favorita benefits from ongoing product expansions
Private label player Corporación Favorita CA is seeing the strongest company growth, thanks to increasingly expanding its offerings to meet diverse consumer needs and price sensitivities. For example, extending its assortment with several private label options: Supermaxi as the standard choice, La Original as a more economical option, and Smart multipacks for convenience and value.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Ecuador?
- To what extent are health considerations impacting consumption of Tea in Ecuador?
- What are the traditional preferences in Tea in Ecuador? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Ecuador?
- Which are the leading brands in Tea in Ecuador?
- How are products distributed in Tea in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Ecuador - Category analysis
KEY DATA FINDINGS
Sales of tea rebound back into low positive growth in both value and volume terms
Tea benefits from affordability and steady consumption — particularly with the return of cooler temperatures
Fruit/herbal tea benefits from local traditions and functional formulations
Limited distribution and weak brand activity constrain growth
Storytelling — a key to boost sales over the forecast period
Ecuadorian biodiversity — a factor that can relate tea with health and wellness
Pusuquí Grande & Anexos maintains lead with no real competition, due to low activity in tea
Private label Corporación Favorita benefits from ongoing product expansions
Supermarkets channel maintains half of all distribution share, thanks to wide offer of brands, sizes, and promotions
Significant growth of discounters channel reflects in tea sales
Hot Drinks in Ecuador - Industry Overview
Value sales rebound due to high prices, while volume consumption remains in a slump overall
KEY DATA FINDINGS
High prices of coffee and cocoa boost value sales, while consumers seek cost savings
Leading players attract consumers to fresh coffee with smaller formats at more affordable prices
Foodservice sees positive volume growth, helping to support total category performance
Volume sales of hot drinks will recover to a flat performance
Consumer awareness and lifestyle trends will boost interest in fresh coffee and functional teas
Health and wellness trends create challenges for high-sugar other hot drinks
GBO Grupo Empresarial Mariposa Corp benefits from being the owner of leading local players
Players benefit from targeted offerings and offering smaller pack sizes to meet different consumer budgets
Small local grocers continue to benefit from affordable options and pack sizes to fit all budgets
Discounters channel sees triple-digit channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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