The trajectory of tea consumption in Belgium is expected to continue its downward trend throughout the forecast period. Although consumers will maintain their tea purchases, there is a noticeable shift towards buying less tea but opting for higher-quality varieties.
As the functional trend gains traction within non-alcoholic beverages, tea manufacturers are expected to push the boundaries of innovation. Innovation will focus on the functional aspects of cold herbal tea blends.
While loose tea has steadily maintained a presence, it is still largely confined to specialist stores, contributing to its relatively high price point and limited reach. These premium teas cater to a niche audience of tea connoisseurs or those willing to pay a premium for higher-quality, loose-leaf varieties.
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Understand the latest market trends and future growth opportunities for the Tea industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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