Tea in Mexico

November 2025
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Tea industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Tea industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tea in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tea in Mexico?
  • To what extent are health considerations impacting consumption of Tea in Mexico?
  • What are the traditional preferences in Tea in Mexico? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Mexico?
  • Which are the leading brands in Tea in Mexico?
  • How are products distributed in Tea in Mexico?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
  • Where is future growth expected to be most dynamic?

Tea in Mexico - Category analysis

KEY DATA FINDINGS

Tea sales supported by affordability and health benefits
Tea benefits from affordability in challenging economic conditions
Black tea absorbing consumers looking for alternatives to coffee
Tea projected to grow further, though challenged by functional dairy drinks
Green tea to see growth driven by perceived benefits
Innovation in delivery formats and cold infusions may add extra fuel to tea sales
Herdez SAB de CV leads with Mc Cormick
Twinings expands offer
Small local grocers dominates sales of tea
Continued expansion of discounters
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

Hot Drinks in Mexico - Industry Overview

Budget consciousness and evolving health awareness

KEY DATA FINDINGS

More consumers looking to prepare hot drinks at home
Weather conditions influencing consumption patterns and pricing
Health concerns hit other hot drinks
Tensions with the US
Adapting to changing climatic conditions
Evolving health concerns present ongoing challenge
Nestlé dominates
Nestlé amongst the fastest-growing players
Small local grocers is the leading channel
Discounters extending geographic reach
Foodservice vs retail split
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Tea

    • Loose Black Tea
    • Tea Bags Black
  • Fruit/Herbal Tea
  • Green Tea
  • Instant Tea
  • Other Tea

Tea

This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.

See all of our definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tea research and analysis database.

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