COMPETITIVE LANDSCAPE
Franck benefits from an extensive distribution network, strong consumer trust and innovation
Franck dd maintained its longstanding dominance of tea in Croatia in 2025, supported by its broad product portfolio covering black, green, and herbal teas, and a particularly strong performance in functional and traditional herbal blends. The company’s extensive distribution network, trusted local brand identity, and consistent innovation in flavours and packaging helped reinforce its leadership.
Podravka successfully focuses on teas that align with consumers’ health and wellness priorities
Podravka dd strengthened its position as the most dynamic tea company in 2025. Its tea business outpaced most established competitors, reflecting the company’s successful focus on fruit and herbal infusions that align with Croatian consumers’ health and wellness priorities.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Croatia?
- To what extent are health considerations impacting consumption of Tea in Croatia?
- What are the traditional preferences in Tea in Croatia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Croatia?
- Which are the leading brands in Tea in Croatia?
- How are products distributed in Tea in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Croatia - Category analysis
KEY DATA FINDINGS
Wellness trends, moderate premiumisation, and higher unit prices drive growth
Tea’s reptation as a health-oriented beverage and innovation support demand
Consumers increasingly turn to herbal teas for their perceived health benefits
Modest growth supported by wellness-oriented consumption and stable consumer habits
Gradual digital transformation
Franck benefits from an extensive distribution network, strong consumer trust and innovation
Podravka successfully focuses on teas that align with consumers’ health and wellness priorities
Leading supermarkets offer a wide product selection, competitive pricing, and convenience
Sunday trading restrictions drive growth of forecourt retailers
Hot Drinks in Croatia - Industry Overview
Hot drinks’ cultural importance, adaptive product strategies, and resilient domestic producers ensure continued value expansion
KEY DATA FINDINGS
Rising prices and consumer frustration
Selective premiumisation persists, supported by tourism and functional innovation
Affordable sustainability emerges as an important trend
Coffee retains its central position in hot drinks
Price-driven value growth, with volumes remaining largely stable
Company activity will centre on cost management, technological advancement, and adaptive innovation
Gradual diversification of retail channels, reflecting Croatia’s evolving shopping habits and tourism-driven demand
Frank maintains its lead, supported by its strong heritage, diversified product portfolio, and continuous innovation
Local companies dominate, benefiting from trust, tradition, and adaptability
Supermarkets lead with their wide product assortments, regular promotions, and accessibility
Sunday trading restrictions and tourism drive dynamic growth of forecourt retailers
E-commerce offers quick delivery and access to products not always available in physical stores
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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