PROSPECTS AND OPPORTUNITIES
Consumers increasingly discerning
Tea will register further volume growth over the forecast period, though continuing population decline will dampen sales somewhat. Fruit/herbal tea will continue to account for most value sales, followed by black and then green tea.
E-commerce see further growth
E-commerce has been gaining value share year-on-year and will register further growth over the forecast period. Direct sales channels can provide consumers with greater access to specialty and premium teas and can foster a deeper connection with the products and brands they love.
Continuing innovation over the forecast period
There will be continuing innovation and diversity over the forecast period, as the traditional merges with new trends. An example being Pampa-tea’s Podravski Bubble Tea, which combines traditional herbal teas with contemporary flavours and trends, such as tapioca pearls normally associated with bubble tea.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Croatia?
- To what extent are health considerations impacting consumption of Tea in Croatia?
- What are the traditional preferences in Tea in Croatia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Croatia?
- Which are the leading brands in Tea in Croatia?
- How are products distributed in Tea in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Croatia - Category analysis
KEY DATA FINDINGS
Continuing price rises
Matcha, as well as home-made iced tea, increasingly popular
Franck remains the leader in tea
Consumers increasingly discerning
E-commerce see further growth
Continuing innovation over the forecast period
Hot Drinks in Croatia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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