PROSPECTS AND OPPORTUNITIES
Prospects remain limited as tea continues to face strong competition from coffee
Across the forecast period, retail sales are set to rise at a current value CAGR of 2% (2024 constant value CAGR of -1%), with retail volume sales predicted to record an ongoing, year-on-year decline. Loose black tea, instant tea and other tea will see the strongest retail volume decline, with fruit/herbal tea registering the weakest volume fall.
Growth opportunities lie in premium tea, purchased by wealthier consumers
While tea is set to record an ongoing retail volume decline, there are opportunities in the premium segment. These premium teas are typically sold through specialist retailers, high-end supermarkets, and retail e-commerce platforms, catering to a niche but growing consumer base that seeks more than just an everyday beverage.
Local dominance in fruit/herbal tea, as domestic players are appreciated for high-quality
Local players, such as Acorus and Svencioniu Vaistazoles, are expected to maintain a strong grip on the fruit/herbal tea category in Lithuania. These brands are highly regarded for offering high-quality products, often made from locally sourced raw materials, which resonate well with consumers who value both freshness and authenticity.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Lithuania?
- To what extent are health considerations impacting consumption of Tea in Lithuania?
- What are the traditional preferences in Tea in Lithuania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Lithuania?
- Which are the leading brands in Tea in Lithuania?
- How are products distributed in Tea in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Lithuania - Category analysis
KEY DATA FINDINGS
Retail volume sales continue on a downward trajectory for the tea category
Svencioniu Vaistazoles retains its lead in 2024, offering functional tea to consumers
Leading brand Dilmah improves its retail value share, offering consumers new choices
Prospects remain limited as tea continues to face strong competition from coffee
Growth opportunities lie in premium tea, purchased by wealthier consumers
Local dominance in fruit/herbal tea, as domestic players are appreciated for high-quality
Hot Drinks in Lithuania - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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