COMPETITIVE LANDSCAPE
Svencioniu Vaistazoles leads sales through herbal positioning
Svencioniu Vaistazoles UAB is the leading player tea, holding the largest retail value share. The company offers a wide range of herbal teas under the Etno, SVF, and Gamtos Gurkšnis brands.
Gelsva leads growth with Dilmah
Gelsva UAB is the fastest-growing tea company in Lithuania, driven by the increasing popularity of Dilmah teas across major retail channels. The company is primarily active in black tea and has recently refreshed its product portfolio by introducing a variety of flavoured black teas, including the popular Earl Grey variety.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Lithuania?
- To what extent are health considerations impacting consumption of Tea in Lithuania?
- What are the traditional preferences in Tea in Lithuania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Lithuania?
- Which are the leading brands in Tea in Lithuania?
- How are products distributed in Tea in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Lithuania - Category analysis
KEY DATA FINDINGS
Movement towards more specialised, functional options
Tea suffers from stagnant demand
Fruit/herbal tea shows greatest resilience
Tea faces decline as coffee continues to dominate
Functional herbal teas offer scope for growth
Distribution patterns will remain stable
Svencioniu Vaistazoles leads sales through herbal positioning
Gelsva leads growth with Dilmah
Supermarkets attract consumers with broad selection
Online retailer platforms drive growth of e-commerce
Hot Drinks in Lithuania - Industry Overview
Challenging times for hot drinks players
KEY DATA FINDINGS
Demand for hot drinks is impacted by pricing pressures and shifting retail strategies
Indulgence and elevated coffee experiences open up new opportunities
Wellness-led premiumisation persists as functional teas gain traction
Premium products will sustain value growth as volumes stagnate
Retailers to experiment with fixed coffee prices
Functional teas could raise stagnant sales
Jacobs Douwe Egberts and Paulig Baltic lead sales
Zinzino gains traction with direct selling model
Supermarkets leads distribution
E-commerce registers fastest growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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