COMPETITIVE LANDSCAPE
Long history and wide distribution help Yunnan Taetea Tea Industry Group maintain its lead
Yunnan Taetea (Dayi) Tea Industry Group Co Ltd maintained its leading position in tea in retail value terms in 2025. As a benchmark brand of Pu'er tea with an 85-year history, Dayi has firmly ranked first thanks to its profound brand range and extensive consumer recognition, and its brand value topped the "2025 Hurun China's Model Enterprises in the Tea Sector List".
A focus on Mengku large-leaf Pu'er tea drives strong growth for Shuangjiang Mengku Tea Co
Shuangjiang Mengku Tea Co Ltd achieved rapid retail value growth in 2025, thanks to the synergy of multiple key factors. It focuses on Mengku large-leaf Pu'er tea, forming a differentiated competitive advantage through this distinctive segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in China?
- To what extent are health considerations impacting consumption of Tea in China?
- What are the traditional preferences in Tea in China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in China?
- Which are the leading brands in Tea in China?
- How are products distributed in Tea in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in China - Category analysis
KEY DATA FINDINGS
Fruit/herbal tea maintains retail value growth, despite decline for tea overall
Although volume and value sales decline, growth is seen for some product types
Demand for healthy beverages and flavour innovation drive solid growth for fruit/herbal tea
A return to growth as incomes rise, knowledge rises, and products diversify
Technology will be used for traceability, consumer engagement, and production efficiency
Health and sustainability will be important in tea
Long history and wide distribution help Yunnan Taetea Tea Industry Group maintain its lead
A focus on Mengku large-leaf Pu'er tea drives strong growth for Shuangjiang Mengku Tea Co
Professional advice, wide portfolios, and culture maintain the lead of tea specialist stores
Retail e-commerce sees exceptional growth due to marketing, live-streams and service improvements
Hot Drinks in China - Industry Overview
Although value sales see a marginal decline, upgrading is seen in some categories
KEY DATA FINDINGS
Premiumisation particularly evident in coffee and other hot drinks
Fruit/herbal tea meets consumers’ needs on many levels
Rising costs impact customers and companies
Brands try to strike a balance between affordability and sustainability
Value growth anticipated, but challenges will remain
International players likely to reshape their product portfolios
The integration of online and offline channels will be important
Yunnan Taetea (Dayi) Tea Industry Group maintains its lead in a fragmented industry
Local brands perform well, while international brands are adapting
Retail e-commerce is dynamic and becomes the leading distribution channel
Smaller local retailers remain popular but are challenged by more modern channels
Synergies between retail and foodservice channels
Transformation of hot drinks in foodservice
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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