PROSPECTS AND OPPORTUNITIES
E-commerce platforms will continue to impact sales of tea
Sales of tea via retail e-commerce are expected to rise in China in the forecast period, for several reasons. First, through e-commerce platforms tea brands can easily reach consumers nationwide, and even globally, especially in areas where there are no dedicated tea shops.
Tea culture likely to continue to evolve amongst younger consumers
Traditional tea packaging in China, such as paper bags, tea cakes, plastic bags, and metal tins, is often inconvenient to carry and makes it difficult to distinguish between different tea flavours. In recent years, more and more tea brands have been rethinking their packaging in terms of sustainability, aesthetics, and practicality.
Tea brands will continue to promote tea culture tourism, driving innovation in tea
Bama Tea has combined tea culture with tourism in China by launching a series of “Tea Mountain Tours”, inviting people to visit its tea plantations in Fujian, Yunnan, and other regions. Consumers can experience first-hand the process of tea cultivation, harvesting, and production, while learning about the history and traditions of Chinese tea culture.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in China?
- To what extent are health considerations impacting consumption of Tea in China?
- What are the traditional preferences in Tea in China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in China?
- Which are the leading brands in Tea in China?
- How are products distributed in Tea in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in China - Category analysis
KEY DATA FINDINGS
Health and tradition emerge as key areas of consumer focus
Innovative tea products drive growth
Cross-category and -industry innovation as a key driver of growth
E-commerce platforms will continue to impact sales of tea
Tea culture likely to continue to evolve amongst younger consumers
Tea brands will continue to promote tea culture tourism, driving innovation in tea
Hot Drinks in China - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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