PROSPECTS AND OPPORTUNITIES
Slow rebound in consumption anticipated but challenges remain
The seasonality of tea consumption in Hungary is expected to be extended with more offerings of hitherto very niche cold-infused teas. The main competitor in this space is expected to be RTD tea, which is also gaining traction due to a perception that it offers a healthier alternative to carbonates, alongside a growing variety and the use of promotions from major players.
Instant tea to continue to suffer from low quality/processed perception
In retail volume terms, instant tea is expected to see ongoing decline, while “other” tea is not projected to post growth, and then only marginal-to-slight, until the second half of the forecast period. Consumer preferences are increasingly shifting towards natural and high-quality products, such as loose-leaf and filter teas, which are seen as healthier and more authentic compared to instant varieties.
Improved product ranges are key for private label’s prospects in tea
To sustain the popularity of private label products in tea, it is crucial to continue offering well-known herbal and fruit varieties, as these are “staples” in the category in Hungary. As trends in health and wellness continue to develop and grow, alongside increasing consumer sophistication and the demand for unique and interesting products, private label retailers should consider expanding their range to include more speciality teas, such as green and herbal blends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Hungary?
- To what extent are health considerations impacting consumption of Tea in Hungary?
- What are the traditional preferences in Tea in Hungary? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Hungary?
- Which are the leading brands in Tea in Hungary?
- How are products distributed in Tea in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Hungary - Category analysis
KEY DATA FINDINGS
Slower decline in tea consumption as economic pressures ease
Fruit/herbal tea shapes overall dynamics and performance
Shift to brands amid narrower price differences with private label
Slow rebound in consumption anticipated but challenges remain
Instant tea to continue to suffer from low quality/processed perception
Improved product ranges are key for private label’s prospects in tea
Hot Drinks in Hungary - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!