PROSPECTS AND OPPORTUNITIES
Preference for coffee hinders tea consumption
Almost all tea categories in Norway are projected to see slight-to-moderate off-trade volume sales declines over the forecast period. Fruit/herbal tea, benefiting from health and speciality trends, is set to see the slowest downturn, with only marginal decreases, and a very small rebound in the mid-forecast period.
Health and wellness to shape tea in Norway
Like fruit/herbal tea, green tea is expected to derive benefits from strong health and wellness positioning, not least a high in antioxidants content. Meanwhile, new and existing players are likely to continue to launch new combinations of herbs and flavours to encourage purchases, with packaging and labelling playing an important role in communicating health and wellness claims.
Diversification in foodservice and retail
While tea is significantly less popular than coffee in Norway, foodservice volume sales of tea are expected to continue to grow to return to the 2019 pre-COVID-19 pandemic level in the early forecast period. Growing interest in the health properties of tea should encourage more consumers to drink tea in cafés.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Norway?
- To what extent are health considerations impacting consumption of Tea in Norway?
- What are the traditional preferences in Tea in Norway? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Norway?
- Which are the leading brands in Tea in Norway?
- How are products distributed in Tea in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Norway - Category analysis
KEY DATA FINDINGS
Players reflect the preference for health and wellness options
Speciality and premium teas pique the interest of an increasingly sophisticated consumer base
Sustainability and ethical consumption gains currency in tea
Preference for coffee hinders tea consumption
Health and wellness to shape tea in Norway
Diversification in foodservice and retail
Hot Drinks in Norway - Industry Overview
Hot drinks in 2024: The big picture
2024 trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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