Almost all tea categories in Norway are projected to see slight-to-moderate off-trade volume sales declines over the forecast period. Fruit/herbal tea, benefiting from health and speciality trends, is set to see the slowest downturn, with only marginal decreases, and a very small rebound in the mid-forecast period.
Like fruit/herbal tea, green tea is expected to derive benefits from strong health and wellness positioning, not least a high in antioxidants content. Meanwhile, new and existing players are likely to continue to launch new combinations of herbs and flavours to encourage purchases, with packaging and labelling playing an important role in communicating health and wellness claims.
While tea is significantly less popular than coffee in Norway, foodservice volume sales of tea are expected to continue to grow to return to the 2019 pre-COVID-19 pandemic level in the early forecast period. Growing interest in the health properties of tea should encourage more consumers to drink tea in cafés.
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Understand the latest market trends and future growth opportunities for the Tea industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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