COMPETITIVE LANDSCAPE
Baliarne Obchodu as Poprad leverages strong local roots and broad positioning to sustain leadership
Baliarne Obchodu as Poprad remained the leading tea company in Slovakia in 2025, supported by its deep local heritage, strong brand recognition and well-balanced portfolio across price segments. Through its Popradský and Mistral brands, the company caters both to mainstream everyday tea consumption and to more premium, speciality or functional needs.
Teekanne gains momentum through premium positioning, functional innovation and strong promotion
Teekanne sro was the most dynamic company in absolute value terms in 2025, capitalising on its reputation for quality and its strong alignment with wellness and premiumisation trends. The company continued to invest heavily in advertising, in-store displays and promotional activity, supporting high awareness and favourable shelf presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Slovakia?
- To what extent are health considerations impacting consumption of Tea in Slovakia?
- What are the traditional preferences in Tea in Slovakia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Slovakia?
- Which are the leading brands in Tea in Slovakia?
- How are products distributed in Tea in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Slovakia - Category analysis
KEY DATA FINDINGS
Colder weather, sugar taxation and wellness concerns shift hot drink demand back towards tea
Wellness positioning and price sensitivity shape everyday tea consumption patterns
Herbal and traditional medicinal teas lead growth as health and natural remedies gain traction
Premium functional teas and mature consumption patterns underpin forecast value growth
Innovation, convenience and sustainability reshape how tea is bought and consumed
Wellness and sustainability become core expectations rather than niche differentiators
Baliarne Obchodu as Poprad leverages strong local roots and broad positioning to sustain leadership
Teekanne gains momentum through premium positioning, functional innovation and strong promotion
Supermarkets consolidate their central role as the primary destination for tea purchases
Supermarkets also drive the strongest growth thanks to network expansion and promotional intensity
Hot Drinks in Slovakia - Industry Overview
Persistent cost pressures and shifting consumer priorities shape market behaviour
KEY DATA FINDINGS
Premium coffee culture persists despite restrained household budgets
Sugar taxation reshapes pricing, portfolios and demand dynamics
Gradual premiumisation and rising unit prices will define forecast performance
Health and sustainability trends accelerate portfolio innovation
Cross-border shopping and legislative uncertainty act as a drag on growth
Nestlé Slovensko retains leadership through strong promotions and broad distribution
Nestlé emerges as one of the most dynamic performers through sustainability commitments and strategic pricing
Supermarkets sustain their lead through assortment breadth and strong promotions
Discounters remain the fastest-growing channel as price sensitivity intensifies
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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