PROSPECTS AND OPPORTUNITIES
Similar dynamics over forecast period
There will be similar dynamics over the forecast period. Coffee will continue to steal value share from black tea, which is a highly mature product area.
Increasing offering of speciality teas
There will be expanding variety of teas, including premium and specialty options. Also, in recent years, matcha tea, also known as green tea powder, has seen a notable rise in popularity.
Healthier living drives demand for fruit/herbal teas
Fruit/herbal tea is expected to see volume sales increase. Increasing health consciousness drives demand for fruit/herbal tea.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Kazakhstan?
- To what extent are health considerations impacting consumption of Tea in Kazakhstan?
- What are the traditional preferences in Tea in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Kazakhstan?
- Which are the leading brands in Tea in Kazakhstan?
- How are products distributed in Tea in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Kazakhstan - Category analysis
KEY DATA FINDINGS
Minimal volume growth for tea
Flavour key battleground
Four players continue to dominate
Similar dynamics over forecast period
Increasing offering of speciality teas
Healthier living drives demand for fruit/herbal teas
Hot Drinks in Kazakhstan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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