COMPETITIVE LANDSCAPE
RG Brands continues to lead
Tea in Kazakhstan continues to be dominated by four large players, with RG Brands standing out as a leading force. The company benefits from its wide distribution network and strong brand awareness, built over many years.
Smaller player Mai Kompanya gains most value share
Smaller player Mai Kompanya gains the most value share in 2025, with its brands Richard, Curtis and Maysky in both black and fruit/herbal tea. It is a dynamic company and regularly launches new flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Kazakhstan?
- To what extent are health considerations impacting consumption of Tea in Kazakhstan?
- What are the traditional preferences in Tea in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Kazakhstan?
- Which are the leading brands in Tea in Kazakhstan?
- How are products distributed in Tea in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Kazakhstan - Category analysis
KEY DATA FINDINGS
Tea’s maturity dampens volume growth
Profit margins squeezed, with minimal volume growth
Fruit/herbal tea gains most value share
Minimal volume growth over forecast period, as black tea is in decline
High price sensitivity over forecast period
Fruit/herbal tea performs strongly
RG Brands continues to lead
Smaller player Mai Kompanya gains most value share
Small local grocers dominate, but bigger grocery retailers steal value share
Better performance through foodservice
Hot Drinks in Kazakhstan - Industry Overview
Price pressures continue
KEY DATA FINDINGS
Minimal volume growth, as inflation still an issue
Developing coffee culture
Flavour innovation key driver of growth
Minimal volume growth over forecast period
Health and wellness key drivers of growth
Continuing innovation supports sales
RG Brands AO continues to have sizeable foothold
Jacobs Douwe Egberts gains most value
Small local grocers continue to dominate
Convenience stores, as well as e-commerce, make significant gains
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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