PROSPECTS AND OPPORTUNITIES
Further off-trade decline
Off-trade volume sales of tea are expected to record further decline over the forecast period, driven by price increases and waning demand for black, green and instant tea. Heightened price sensitivity will encourage consumers to look for the best combination of price and quality, and the desire for value for money is likely to lead to lead to the growth of private label over the period to 2029.
Fruit/herbal tea to benefit from rising health consciousness
Fruit/herbal tea is anticipated to see the best performance over the forecast period. Rising health cautiousness and consumer awareness of such products in Serbia are expected to drive demand for teas offering health benefits, such as those infused with ginger, lemon, orange, or other exclusive ingredients.
Leading players to maintain their positions with active advertising and promotional activity
The leading players are expected to maintain their dominant positions throughout the forecast period. With widespread availability in modern retail outlets and the introduction of new products, the top brands are likely to outperform smaller competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Serbia?
- To what extent are health considerations impacting consumption of Tea in Serbia?
- What are the traditional preferences in Tea in Serbia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Serbia?
- Which are the leading brands in Tea in Serbia?
- How are products distributed in Tea in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Serbia - Category analysis
KEY DATA FINDINGS
Price increases and consumers frequenting foodservice establishments impact retail sales in 2024
Leading brands benefit from wide assortments and availability
Rising demand for herbal teas
Further off-trade decline
Fruit/herbal tea to benefit from rising health consciousness
Leading players to maintain their positions with active advertising and promotional activity
Hot Drinks in Serbia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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