Tea faces an uncertain future in Spain. Whilst foodservice volumes are forecast to grow over the next five years, sales will remain very low in comparison with sales in the retail channel.
In an attempt to attract and retain consumers in the future, organic, sustainable teas that use different, high quality ingredients which aim to provide a good drinking experience are expected to come to the fore in Spain. For instance, the use of sustainable packaging will become more relevant, whilst the ingredients used are expected to diversify; for instance, with the use of buckwheat or hemp seeds.
One route for growth for tea brands in Spain could be to increase the frequency of consumption amongst pre-existing tea drinkers, rather than to reach out to new consumers. Diversification within the tea category is expected to be important in this regard going forward.
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Understand the latest market trends and future growth opportunities for the Tea industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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