COMPETITIVE LANDSCAPE
Mercadona leads amid polarising preferences
Mercadona is the leading player in value terms in 2025, while a clear polarisation continues to develop in the tea competitive landscape shown in the different top players. Following private label player Mercadona are Pompadour Ibérica and Jacobs Douwe Egberts, which produce Pompadour and Hornimans, respectively.
Increased focus on sustainability and healthy positioning
Hornimans, the tea and infusion brand from Jacobs Douwe Egberts, has relaunched its shelf presence in collaboration with Little Buddha, with updated packaging, and a reorganised product portfolio. Key changes include the adoption of sustainable packaging that eliminates traditional plastic wrapping, a new design that emphasizes ingredient purity, and a streamlined portfolio now divided into four clear categories: Tea Shop for classic teas, Me Funciona for functional blends, Superfoods featuring ingredients like ginger and turmeric, and Sensaciones, which encompasses the full range of infusions.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Spain?
- To what extent are health considerations impacting consumption of Tea in Spain?
- What are the traditional preferences in Tea in Spain? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Spain?
- Which are the leading brands in Tea in Spain?
- How are products distributed in Tea in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Spain - Category analysis
KEY DATA FINDINGS
Tea in Spain sees modest value growth as functional fruit/herbal infusions offset declines in black tea
Value sales rise for tea in 2025, driven primarily by fruit/herbal tea
Coffee continues to present competitive threat, though healthy properties support sales for tea
Growth set to come from functional segments
E-commerce will see further expansion over the forecast period
Traditional tea category will see intensified competition from RTD tea
Mercadona leads amid polarising preferences
Increased focus on sustainability and healthy positioning
Supermarkets leads distribution as discounters gains ground
E-commerce sees expansion driven by convenience and broad assortment
Hot Drinks in Spain - Industry Overview
High prices, polarised demand and digitalisation shape hot drinks in Spain
KEY DATA FINDINGS
2025 sees rising value sales as prices remain high
Functional positioning gains ground in tea as e-commerce expands
Sustainability remains key concern while technology drives development in foodservice
Coffee and tea will fare better than other hot drinks over the forecast period
Premiumisation and sustainability trends continue to inform innovation
Supermarkets channel to maintain distribution lead
Nestlé leads hot drinks through portfolio of popular brands
Tea sees fastest value growth among hot drinks categories
Supermarkets dominates distribution as e-commerce records greatest expansion
Foodservice rises faster than retail in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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