PROSPECTS AND OPPORTUNITIES
The outlook for tea sales is impacted by demographic shifts in Sweden
While tea sales are not expected to experience the extreme volatility seen during the review period (which were previously driven by issues such as COVID-19, inflation, and price hikes), minor fluctuations could still occur, particularly if global factors such as poor harvests or rising commodity costs push prices higher. In response to higher prices, Swedish consumers may shift to more cost-effective options, such as drinking more tea at home, opting for cheaper brands, or purchasing larger packs for better value.
Health claims and sustainability impact the landscape across the forecast period
The health and wellness trends will encourage consumers to seek teas positioned as offering health benefits, as seen with the Twinings Superblends range. Many consumers are expected to focus on a more holistic and natural approach to wellbeing, including a move away from coffee to tea, whether fortified/functional or otherwise.
Grocery retailers maintain dominance, while niche shops offer speciality brands
Tea sales in Sweden remain overwhelmingly dominated by grocery retailers, particularly mid- to large-sized outlets such as hypermarkets, supermarkets, and discount stores. Key players like ICA and Coop lead the market, making grocery retail the primary channel for tea sales.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Sweden?
- To what extent are health considerations impacting consumption of Tea in Sweden?
- What are the traditional preferences in Tea in Sweden? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Sweden?
- Which are the leading brands in Tea in Sweden?
- How are products distributed in Tea in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Sweden - Category analysis
KEY DATA FINDINGS
Tea maintains its position as Sweden's second most popular hot drink
Lipton remains unchallenged as Sweden's leading tea brand
Demand for tea in cafés remains overshadowed by the dominance of coffee
The outlook for tea sales is impacted by demographic shifts in Sweden
Health claims and sustainability impact the landscape across the forecast period
Grocery retailers maintain dominance, while niche shops offer speciality brands
Hot Drinks in Sweden - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!