COMPETITIVE LANDSCAPE
Lipton remains the most popular tea brand thanks to its broad portfolio
Unilever Sverige AB retained a strong lead in tea in Sweden in 2025 in terms of retail value share. The company sells the Lipton brand and it leads loose black tea and tea bags black, while it also ranks high in other tea categories.
Healthy and affordable tea options see strong growth
Birger Ledin AB was the most dynamic tea company in Sweden in 2025. With its Curite brand the company operates within the fast-growing fruit/herbal tea category.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Sweden?
- To what extent are health considerations impacting consumption of Tea in Sweden?
- What are the traditional preferences in Tea in Sweden? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Sweden?
- Which are the leading brands in Tea in Sweden?
- How are products distributed in Tea in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Sweden - Category analysis
KEY DATA FINDINGS
Price increases put pressure on volume sales in 2025
Rising prices put a dent in volume sales of tea in 2025
Fruit/herbal tea playing an important role in the health and wellness movement
Tea sales expected to stagnate
Tea companies under pressure to follow more sustainable and ethical practices
Health and wellness claims will be key in adding value and driving growth
Lipton remains the most popular tea brand thanks to its broad portfolio
Healthy and affordable tea options see strong growth
Supermarkets continue to dominate sales
Supermarkets benefit from a broad range of brands and popular private label lines
Hot Drinks in Sweden - Industry Overview
Rising cost of key ingredients a major headache for the market
KEY DATA FINDINGS
Soaring prices put pressure on volume sales in 2025
Health and wellness trends continue to influence demand
Premiumisation put on hold as prices rise
Price stability should help support a return to growth in retail volume terms
Increasing competition putting pressure on coffee producers
New regulations could put pressure on production costs
Nestlé retains the lead thanks to its broad coffee portfolio
Lavazza thriving thanks to its strong brand image
Supermarkets dominate but economic pressures push shoppers toward discounters
Foodservice sales continue to grow
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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