While tea sales are not expected to experience the extreme volatility seen during the review period (which were previously driven by issues such as COVID-19, inflation, and price hikes), minor fluctuations could still occur, particularly if global factors such as poor harvests or rising commodity costs push prices higher. In response to higher prices, Swedish consumers may shift to more cost-effective options, such as drinking more tea at home, opting for cheaper brands, or purchasing larger packs for better value.
The health and wellness trends will encourage consumers to seek teas positioned as offering health benefits, as seen with the Twinings Superblends range. Many consumers are expected to focus on a more holistic and natural approach to wellbeing, including a move away from coffee to tea, whether fortified/functional or otherwise.
Tea sales in Sweden remain overwhelmingly dominated by grocery retailers, particularly mid- to large-sized outlets such as hypermarkets, supermarkets, and discount stores. Key players like ICA and Coop lead the market, making grocery retail the primary channel for tea sales.
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Understand the latest market trends and future growth opportunities for the Tea industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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