PROSPECTS AND OPPORTUNITIES
Concerns for health and wellbeing is the key driver of innovation in teas
Consumers are increasingly prioritising natural products with reduced sugar content, making tea an attractive and healthy choice for many. In response to this demand, players will continue to offer health focused, reduced sugar options across the forecast period, For example, Lipton launched its Cold Infuse range in 2024, offering a refreshing way to enjoy tea with cold water.
Premiumisation is bolstered by seasonal offerings and gift ideas
Premiumisation is expected to continue driving tea sales, particularly in specialised stores, which frequently introduce innovative flavours and limited-edition blends - with a notable focus during the holiday season. This strategy keeps the product offerings fresh and caters to consumers seeking a more elevated tea experience.
Private label options will continue to gain share and launch new products
The launch of new flavours is expected to remain a key strategy in the tea market, with ongoing innovation driving consumer interest. While the purchasing power of Portuguese consumers is projected to rise, many will continue to prioritise more affordable options, with private label brands gaining ground due to competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Portugal?
- To what extent are health considerations impacting consumption of Tea in Portugal?
- What are the traditional preferences in Tea in Portugal? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Portugal?
- Which are the leading brands in Tea in Portugal?
- How are products distributed in Tea in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Portugal - Category analysis
KEY DATA FINDINGS
Retail volume sales remain challenged by high unit price points
Concern for health increases the demand for herbal and functional teas
Private label gains ground through a wide range of goods at affordable prices
Concerns for health and wellbeing is the key driver of innovation in teas
Premiumisation is bolstered by seasonal offerings and gift ideas
Private label options will continue to gain share and launch new products
Hot Drinks in Portugal - Industry Overview
Hot drinks in 2024: The big picture
2024 key trend
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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