Consumers are increasingly prioritising natural products with reduced sugar content, making tea an attractive and healthy choice for many. In response to this demand, players will continue to offer health focused, reduced sugar options across the forecast period, For example, Lipton launched its Cold Infuse range in 2024, offering a refreshing way to enjoy tea with cold water.
Premiumisation is expected to continue driving tea sales, particularly in specialised stores, which frequently introduce innovative flavours and limited-edition blends - with a notable focus during the holiday season. This strategy keeps the product offerings fresh and caters to consumers seeking a more elevated tea experience.
The launch of new flavours is expected to remain a key strategy in the tea market, with ongoing innovation driving consumer interest. While the purchasing power of Portuguese consumers is projected to rise, many will continue to prioritise more affordable options, with private label brands gaining ground due to competitive pricing.
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Understand the latest market trends and future growth opportunities for the Tea industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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