COMPETITIVE LANDSCAPE
Manza Té continues to dominate
Local player, Manza Té, continues to dominate, accounting for nearly two-thirds of value share. Set up more than 55 years ago, the company has expanded from its origins in chamomile tea to a wide portfolio of herbal infusions, soluble teas, and fruit blends.
Second placed Mondaisa makes gains
Second placed local player, Mondaisa, registers highest value growth in 2025. Mondaisa is also a long-established company, having set up 40 years ago.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Costa Rica?
- To what extent are health considerations impacting consumption of Tea in Costa Rica?
- What are the traditional preferences in Tea in Costa Rica? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Costa Rica?
- Which are the leading brands in Tea in Costa Rica?
- How are products distributed in Tea in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Costa Rica - Category analysis
KEY DATA FINDINGS
Little thirst for tea
Muted performance in 2025
Green tea registers highest value growth
Moderate outlook over forecast period
Climate change an increasing threat, though players will look to adapt
Functional teas see higher returns
Manza Té continues to dominate
Second placed Mondaisa makes gains
Supermarkets continue to lead
Low volume sales through foodservice
Hot Drinks in Costa Rica - Industry Overview
Coffee negatively impacted by surging prices
KEY DATA FINDINGS
Muted overall volume growth, as rising prices have an impact
Local provenance increasingly important in coffee, with premiumisation also driving value growth
Consumers look for functional benefits in tea
Continuing growth, supported by growing economy
Price rises and premiumisation drive value growth in coffee
Health and wellness key driver for tea
Coffee player Cía Numar holds on to commanding lead
Smaller coffee player, Café Dorado, gains most value share
Supermarkets continue to lead distribution
Warehouse clubs gain most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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