PROSPECTS AND OPPORTUNITIES
Key players to continue to focus on health and wellness and newer consumer groups as growth avenues in the forecast period
Over the forecast period, tea in India is expected to continue to see good retail volume and strong retail value (constant 2024 prices) growth, albeit slower than in 2024. Major players consistently explore avenues for inorganic growth to strengthen their presence in India and introduce new products globally.
Companies to continue to leverage the power of social media for their premium assortments
Key companies like Tata Consumer Products and Hindustan Unilever have identified a whitespace for herbal infusions and healthier teas in general and promptly looked to launch products to fill it. Companies are also leveraging the power of social media to understand the demand for such premium products.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in India?
- To what extent are health considerations impacting consumption of Tea in India?
- What are the traditional preferences in Tea in India? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in India?
- Which are the leading brands in Tea in India?
- How are products distributed in Tea in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in India - Category analysis
KEY DATA FINDINGS
India's tea consumption is on the rise, driven by the appeal of novel flavours, varied formats and natural ingredients
Tata Consumer Products leverages affordability and new product launches to effectively cater to the growing health and wellness trend
Tea inflation continues to impact the profitability of companies
Key players to continue to focus on health and wellness and newer consumer groups as growth avenues in the forecast period
Companies to continue to leverage the power of social media for their premium assortments
Hot Drinks in India - Industry Overview
Hot drinks in 2024: The big picture
2024 key trend
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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