Over the forecast period, tea in India is expected to continue to see good retail volume and strong retail value (constant 2024 prices) growth, albeit slower than in 2024. Major players consistently explore avenues for inorganic growth to strengthen their presence in India and introduce new products globally.
Key companies like Tata Consumer Products and Hindustan Unilever have identified a whitespace for herbal infusions and healthier teas in general and promptly looked to launch products to fill it. Companies are also leveraging the power of social media to understand the demand for such premium products.
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Understand the latest market trends and future growth opportunities for the Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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