COMPETITIVE LANDSCAPE
Tata focuses on wellness-oriented launches to cement its lead in tea
Tata Consumer Products is expanding its tea portfolio with new, health-focused and premium launches. In 2025, it expanded its popular Tata Tea Premium line with the introduction of Tata Tea Premium Care.
Players use hyperlocal and vernacular marketing to attract sales
India is a diverse and deeply religious country. Therefore, to reach consumers effectively, major companies focus on hyperlocal and vernacular marketing, targeting festivals and ensuring that communication is in the local dialect.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in India?
- To what extent are health considerations impacting consumption of Tea in India?
- What are the traditional preferences in Tea in India? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in India?
- Which are the leading brands in Tea in India?
- How are products distributed in Tea in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in India - Category analysis
KEY DATA FINDINGS
Tea remains an important staple
Premiumisation a growing feature of the market
Tea consumption across India rises as commodity inflation eases
Health and wellness trend expected to shape the tea market
Rising costs expected to place significant pressure on manufacturers' bottom lines
Companies will leverage the power of social media for their premium assortments
Tata focuses on wellness-oriented launches to cement its lead in tea
Players use hyperlocal and vernacular marketing to attract sales
Small local grocers dominate but lose share as quick commerce asserts itself
Quick commerce a growing feature of an increasingly digital market
Hot Drinks in India - Industry Overview
Youthful population and cut in GST are key growth drivers in 2025
KEY DATA FINDINGS
Hot drinks sees strong growth buoyed by a young, modern and urban population
Search for new experiences fuels premiumisation in the market
Cut in GST makes coffee and other hot drinks more affordable
Rising cost of key ingredients could disrupt the market
Geopolitical uncertainty casts a shadow over the future of hot drinks
Health and wellness concerns set to shape the future direction of the market
Nestlé making significant gains in coffee
Hindustan Unilever remains on top following aggressive expansion policy
Quick commerce benefits from the rapid digitalisation of the Indian market
Kirana stores remain vital to sales with brands adapting their strategies to reflect this
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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