COMPETITIVE LANDSCAPE
Organic tea and innovative flavours allow Teekanne to retain its position
Teekanne’s strong reputation as a reliable brand among local consumers helped it maintain its leading position in 2025. Headquartered in Düsseldorf, the company offers an extensive variety of teas, flavours and special editions.
Functionality and portfolio expansion remain key focus for players
Ongoing high demand for organic teas has enabled a wider consumer base to afford them. However, companies such as Yogi Tea and Cupper Teas also convince with functional and premium positionings, and modern packaging designs.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Germany?
- To what extent are health considerations impacting consumption of Tea in Germany?
- What are the traditional preferences in Tea in Germany? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Germany?
- Which are the leading brands in Tea in Germany?
- How are products distributed in Tea in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Germany - Category analysis
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fruit and herbal teas remain a popular choice for health-conscious Germans
Green tea benefits from social media profiling
Tea will remain popular as a naturally functional drink
Cold brew tea is likely to gain favour in milder climate conditions
Health and wellness will be at the forefront, while sustainability plays a key role
Organic tea and innovative flavours allow Teekanne to retain its position
Functionality and portfolio expansion remain key focus for players
Discounters benefit from ongoing price sensitivity in 2025
Aldi and Lidl enjoy reputation for quality
Hot Drinks in Germany - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Growth stems from price increases as volume sales stagnate
Difficult balancing act for players in 2025
Health and wellness remains a key trend, despite price-consciousness
Gloomy outlook for sales of hot drinks
Functionality and sustainability will remain key concerns
Discounters set to benefit from ongoing price-sensitivity
JDE Peets leads but faces increasing competition
Messmer Tea capitalises on wellness trend
Discounters leads distribution in 2025
Themed
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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