PROSPECTS AND OPPORTUNITIES
Natural tea serves the wellness demand
As consumers continue to prioritise health and wellness, tea is expected to solidify its role as a symbol of natural living over the forecast period. Organic tea, a resilient segment even during inflationary pressures, is predicted to experience even stronger demand.
Cold brew tea: A rising star in warmer climates
Germany’s increasingly warmer summers and winters are poised to redefine seasonal tea consumption. Cold brew tea, which bridges the gap between functionality and refreshment, is expected to thrive as summers grow longer and more intense due to climate change.
Functionality meets lifestyle: The future of tea innovation
The forecast period is set to witness a deeper integration of tea into daily routines, driven by its versatility and association with mental and physical wellbeing. Tea’s evolution into a lifestyle beverage will accelerate as brands emphasise tailored solutions for specific times of day or states of mind.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Germany?
- To what extent are health considerations impacting consumption of Tea in Germany?
- What are the traditional preferences in Tea in Germany? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Germany?
- Which are the leading brands in Tea in Germany?
- How are products distributed in Tea in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Germany - Category analysis
KEY DATA FINDINGS
Inflation influences consumer behaviour in 2024
Reinventing tea for health-conscious consumers
Sluggish foodservice recovery amid rising costs
Natural tea serves the wellness demand
Cold brew tea: A rising star in warmer climates
Functionality meets lifestyle: The future of tea innovation
Hot Drinks in Germany - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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