PROSPECTS AND OPPORTUNITIES
Domestic offerings retain the lead through lower price points and strong awareness
Argentina's position as a prominent tea producer ensures that domestic companies will maintain their dominance across the forecast period. Leading foreign brands, including Lipton, Twinings, Celestial Seasonings, Akbar (imported by Supermarket Coto), and Dilmah, are present but hold relatively low-value shares.
Tea speciality shops add strength to the landscape across the forecast period
Tea consumption will experience favourable long-term growth compared to yerba mate, which has reached maturity. Key drivers of growth for tea include products like green tea and fruit/herbal teas, which hold strong health positions.
Premiumisation and high quality brands drive ongoing retail value growth
Tea consumption is set to showcase significant growth in the forecast period, largely driven by consumers' heightened awareness of health benefits. The COVID-19 pandemic prompted consumers to practise immune health and overall nutrition.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Argentina?
- To what extent are health considerations impacting consumption of Tea in Argentina?
- What are the traditional preferences in Tea in Argentina? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Argentina?
- Which are the leading brands in Tea in Argentina?
- How are products distributed in Tea in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Argentina - Category analysis
KEY DATA FINDINGS
Tea sales benefit from health claims and a strong variety of value-priced options
Cafés La Virginia loses ground against private label and discount brands
Taragüi invests in promotional activities and strong distribution to maintain sales
Domestic offerings retain the lead through lower price points and strong awareness
Tea speciality shops add strength to the landscape across the forecast period
Premiumisation and high quality brands drive ongoing retail value growth
Hot Drinks in Argentina - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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