COMPETITIVE LANDSCAPE
Unilever retains slim lead over dynamic Foods International
In 2025, Unilever France SA (Lipton Teas & Infusions), maintained a slim lead in tea with its Lipton and Elephant brands, although it faced increasing pressure from Foods International SAS (Twinings). Unilever's significant media budget, which doubled between 2023 and 2024 compared to the previous five years, enabled Lipton to launch a robust promotional and advertising campaign, particularly for its black and green tea bags.
Dynamic growth for various players, including for private label in fruit/herbal tea
The Procter & Gamble Co (through Merck Médication Familiale SAS), and Laboratoires Maurice Mességué SAS experienced solid growth with their Médiflor Infusion Olivier and Mésségué brands, respectively. These brands specialise in herbal and traditional medicinal teas, a niche market primarily found in chemists, e-commerce platforms, and organic shops.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in France?
- To what extent are health considerations impacting consumption of Tea in France?
- What are the traditional preferences in Tea in France? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in France?
- Which are the leading brands in Tea in France?
- How are products distributed in Tea in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in France - Category analysis
KEY DATA FINDINGS
Premium and healthy tea options appeal to discerning consumers
Ongoing appreciable value growth and stable volumes for tea in 2025
Positive health perceptions support green tea and fruit/herbal tea
Tea set to record stable but undynamic performance over the forecast period
More players to invest in digital and technological advancements in tea
Cold infusions fail to appeal but there is potential for other niche tea options
Unilever retains slim lead over dynamic Foods International
Dynamic growth for various players, including for private label in fruit/herbal tea
Grocery retailers lead distribution, while e-commerce makes further gains
Rising interest in specialist teas in France
Hot Drinks in France - Industry Overview
Price hikes continue to influence sales of hot drinks in France
KEY DATA FINDINGS
Mixed performance for hot drinks amid local challenges and rising prices
Coffee continues to drive overall sales of hot drinks in France
Consumers consider balancing value with quality
Health and wellness trends continue to influence purchasing decisions
Challenges remain but fresh coffee beans will remain dynamic
New launches in tea likely to spur competitors
Future development to be shaped by current trends and new opportunities
Nestlé France retains strong leadership with wide portfolio
Smaller players outperform leaders
Hypermarkets retains leadership while e-commerce makes further gains
Specialists retain appeal, especially through local coffee roasters
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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