PROSPECTS AND OPPORTUNITIES
Slow sales expected, with both opportunities and challenges ahead
Tea is expected to return to small positive retail volume growth over the forecast period, while foodservice sales are expected to wane slightly in light of the fact tea is not as popular as coffee in foodservice, along with the fact that café culture is slowly waning in France.
Les 2 Marmottes tipped as one to watch
French Les 2 Marmottes (Les 2 Marmottes SAS) is tipped as one to watch over the forecast period, following its 2022 acquisition by Netherlands-headquartered JDE Peet's. This led to an expanded portfolio, while the company continued to operate independently and retain its employees.
Further alternatives to traditional tea expected, notably cold infused tea and CBD tea
Further alternatives to traditional tea are expected over the forecast period, notably so with cold infused tea and CBD tea. Regarding cold infused variants, this follows a trend which is also being seen in coffee and has been followed by brands in tea such as Les 2 Marmottes with Infusez à froid (Infuse cold).
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in France?
- To what extent are health considerations impacting consumption of Tea in France?
- What are the traditional preferences in Tea in France? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in France?
- Which are the leading brands in Tea in France?
- How are products distributed in Tea in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in France - Category analysis
KEY DATA FINDINGS
Tea continues to face volume challenges due to high prices and lower levels of at-home consumption
Only fruit/herbal tea is relatively spared in volume despite the ambivalent results of organic products
Lipton and Twinings remain in tight competition
Slow sales expected, with both opportunities and challenges ahead
Les 2 Marmottes tipped as one to watch
Further alternatives to traditional tea expected, notably cold infused tea and CBD tea
Hot Drinks in France - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!