COMPETITIVE LANDSCAPE
Cambiaso Hermanos SAC’s dominant position due to wide presence across tea
In 2025, Cambiaso Hermanos maintained its dominant leadership in tea in Chile, supported by a strong portfolio of well-established brands. Supremo, historically the best-selling brand in the country, commanded black tea bags, followed by Milred, Superior, and Teefix, with competition from Lipton, Club and private label such as Lider.
Dynamic growth of Golden Sail driven by strong online presence
Wai Lim Cheung Lam, a local importer, emerged as the most dynamic company in the competitive landscape of tea in 2025, due to its distribution of the Golden Sail tea brand. Golden Sail, of Chinese origin, quickly gained popularity in the local market, offering a diverse range of varieties including red tea, green tea, and black tea with lychee.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Chile?
- To what extent are health considerations impacting consumption of Tea in Chile?
- What are the traditional preferences in Tea in Chile? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Chile?
- Which are the leading brands in Tea in Chile?
- How are products distributed in Tea in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Chile - Category analysis
KEY DATA FINDINGS
Mixed growth, with tea variants offering perceived health benefits standing out
Mature tea records stagnant performance as it loses ground to coffee
Chileans increasingly attracted to tea variants with perceived health attributes
Green tea and fruit/herbal tea to drive new wellness-oriented efforts
Strong potential for iced tea in Chile driven by rising temperatures
Tea brands set to embrace sustainability to appeal to eco-conscious consumers
Cambiaso Hermanos SAC’s dominant position due to wide presence across tea
Dynamic growth of Golden Sail driven by strong online presence
Supermarkets and hypermarkets benefit from economies of scale
E-commerce continues to make gains through convenience and wide offer
Hot Drinks in Chile - Industry Overview
Mixed performance in unstable economic setting
KEY DATA FINDINGS
Challenging environment influences consumers’ purchasing decisions
Rising temperatures in Chile present both challenges and opportunities
Tea under increasing pressure from coffee as Chilean’s favoured hot drink
Discerning consumers increasingly attracted to fresh coffee formats
Improving economy likely to drive rebound but polarising trends will remain
Healthy attributes and functionality offer value growth potential
Rising temperatures to remain a challenge for future of hot drinks in Chile
Nestlé and Cambiaso Hermanos remain convincing leaders overall
Cencosud’s strong growth supported by private label offer
Major grocery retailers maintain dominant positions in distribution of hot drinks
E-commerce continues to post dynamic growth as Chileans seek convenience
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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