PROSPECTS AND OPPORTUNITIES
Green tea and fruit/herbal tea to spearhead new wellness-oriented efforts
Fruit/herbal tea and green tea are expected to continue driving growth in the category over the forecast period, as health-consciousness increasingly shapes consumer preferences. Chileans are becoming increasingly aware of the benefits that tea can offer, with fruit/herbal and green tea, in particular, gaining popularity due to their association with positive health outcomes.
Rising temperatures create opportunities for iced tea innovation in Chile
Rising temperatures are an undeniable challenge that will require producers of hot drinks, particularly of tea and coffee, to adapt to circumstances less favourable for their traditional consumption. While hotter weather poses a threat to hot tea, it can also be interpreted as an opportunity for iced tea and its various preparations.
Tea expected to embrace sustainability with eco-friendly practices
As sustainability becomes an increasingly important priority for local consumers, tea producers are expected to place greater emphasis on eco-friendly practices, particularly in packaging and sourcing. Brands that focus on reducing their carbon footprint, using biodegradable or recyclable materials, and supporting fair trade practices are likely to gain favour among conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Chile?
- To what extent are health considerations impacting consumption of Tea in Chile?
- What are the traditional preferences in Tea in Chile? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Chile?
- Which are the leading brands in Tea in Chile?
- How are products distributed in Tea in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Chile - Category analysis
KEY DATA FINDINGS
Tea remains dominant but continues to face steady decline in consumption
Rising competition from coffee, climate change, and price hikes challenge tea
Instant tea aims to exploit sweeter preferences of Chileans using latte combinations
Green tea and fruit/herbal tea to spearhead new wellness-oriented efforts
Rising temperatures create opportunities for iced tea innovation in Chile
Tea expected to embrace sustainability with eco-friendly practices
Hot Drinks in Chile - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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