PROSPECTS AND OPPORTUNITIES
Population growth and economic recovery to fuel growth
Tea is expected to post steady retail volume and constant value growth over the forecast period, in line with the expansion of the population. Tea has become a regular breakfast/evening drink for many Nigerian families and is considered a good way to relieve stress among working consumers.
Black tea is instrumental to category performance
As the dominant category in volume and value terms, black tea will drive overall volume growth over the forecast period. The affordability of black tea makes it an attractive beverage to Nigerians.
Herbal/traditional medicinal teas and green teas benefit from perceived health benefits
Herbal/traditional medicinal teas and green tea will post the best growth rates over the forecast period. These types of teas are popular for the diversity of flavours offered as well as their health benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Nigeria?
- To what extent are health considerations impacting consumption of Tea in Nigeria?
- What are the traditional preferences in Tea in Nigeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Nigeria?
- Which are the leading brands in Tea in Nigeria?
- How are products distributed in Tea in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Nigeria - Category analysis
KEY DATA FINDINGS
Tea consumption declines marginally despite fragile economy
Black tea performs best due to affordable price
Top Tea and Richmond Tea achieve strong growth
Population growth and economic recovery to fuel growth
Black tea is instrumental to category performance
Herbal/traditional medicinal teas and green teas benefit from perceived health benefits
Hot Drinks in Nigeria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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