Colgate-Palmolive Co in Beauty and Personal Care

August 2025

Colgate-Palmolive is a strong leader in the global oral care market, with major shares in both the toothpaste and manual toothbrushes categories. It is also the number two player globally in bath and shower, in which it leads liquid soap, is second in bar soap and third in body wash/shower gel. In addition to its oral and personal care products, Colgate-Palmolive is also active in the home care and pet nutrition industries.

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Overview:

Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Colgate-Palmolive Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Colgate-Palmolive’s global footprint
Mexico overtakes China to become Colgate-Palmolive’s number three market
Market momentum drives growth over 2021-2024
Most recent acquisitions have been in Pet Nutrition rather than Oral or Personal Care
Developed and emerging markets hold relatively similar shares in group sales
Oral care will dominate Colgate-Palmolive’s new sales over 2024-2027
No movement expected among the top five beauty and personal care players
Colgate-Palmolive unveils AI-enabled oral health tool to improve dental hygiene
L’Oréal strengthens its lead as other players recalibrate amid softening demand
Unilever and Procter & Gamble are Colgate-Palmolive’s closest BPC competitors
Key categories and markets
Key brands
Asia Pacific remains Colgate-Palmolive’s biggest regional oral care market
Toothpaste the major revenue generator for Colgate-Palmolive
India offers major untapped potential
Middle East and Africa is Colgate-Palmolive’s most dynamic region in 2019-2024
Bar soap remains very popular in key Latin American markets
US to generate most new bath and shower sales for Colgate -Palmolive
AI-inspired Palmolive Aroma Essence Shower Gels new product launch
Key summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

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