PROSPECTS AND OPPORTUNITIES
Upcoming economic difficulties may present concerns for wipes
Wipes in Brazil has shown remarkable resilience and growth, driven by heightened hygiene awareness and the integration of wipes into daily routines. Solid retail value growth is expected to continue at constant 2024 prices throughout the forecast period.
Embracing digitalisation to ensure leadership
Digitalisation and the growth of e-commerce in Brazil present significant opportunities for wipes to maintain its competitive edge. As consumers increasingly turn to online platforms for their shopping needs, the convenience and accessibility of e-commerce will be crucial for sustaining growth in wipes.
Global innovations to inspire the Brazilian market
Wipes in Europe and the US has seen several innovative advances which could be highly beneficial if adopted by companies operating in Brazil. These innovations not only address consumer demands for sustainability and performance, but also offer practical solutions that could enhance the competitiveness of wipes category in Brazil.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Brazil?
- Which are the leading brands in Wipes in Brazil?
- How are products distributed in Wipes in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Brazil - Category analysis
KEY DATA FINDINGS
Baby wipes continues its robust growth trajectory
Price-sensitive consumers drive new strategies for wipes
Big digital players benefit from changing consumer habits
Upcoming economic difficulties may present concerns for wipes
Embracing digitalisation to ensure leadership
Global innovations to inspire the Brazilian market
Tissue and Hygiene in Brazil - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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